New tourism chief wants St. Louis to ‘be a thorn in the side’ of other midsize cities
https://www.stltoday.com/news/local/bus ... fe97f.html
"We have to be steadfast and relentless in our efforts to promote St. Louis as a great destination to visit. We're not going to out-spend our competition, according to the budget that I was given [the marketing budget for fiscal 2025 is roughly $20 million], but we can outsmart and outwork the competition. My hope is to be a thorn in the side of some of the other Midwestern cities that compete with us and when they see our sales team coming, I want them to fear St. Louis as a fierce competitor."
F*CK YEAH! GO FOR BLOOD DEAN!
"The expansion did not meet all of the original expectations but we've moved ourselves forward. We have to adapt our strategies in mind of this. For example, we didn't get a bigger ballroom, so for groups that need a bigger ballroom, we're not going to waste our time and public money trying to recruit them to St. Louis. We're gonna look for groups that need what we offer. It's like the Rolling Stones saying, ”You can't always get what you want, you get what you need.”
We’re already beginning to see that for 2025. Admittedly, the pipeline for 2026 isn’t ideal, so we’ve got a lot of catching up to do. I'm confident that with the team that’s assembled and the strategies that we're going to put in place, that we're gonna see a lift in the future. In fact, I'm betting my career on it."
"When I was doing my research, the worst thing I heard about St. Louis came from St. Louis residents. It was a little surprising to me because as a visitor, I've never felt unsafe or unwelcomed here. I don't necessarily judge that it comes from a place of animosity or hatred, I sense that that's just more disappointment. St. Louis residents are proud of their community and recognize what downtown could be.
While we should honestly talk about the problems we're experiencing, we should not affirm the outside narrative that paints St. Louis in a very unfavorable light."
"We have a lot of underappreciated, underrecognized experiences. Pair that up with the younger generation, who are not just interested in "bucket lists," but true experiences that connect with the community and its people. Something that’s different about the travelers in their 20s and early 30s than my generation, the younger traveler today is looking for curated experiences. Urban exploration is a huge opportunity for us to not just compete, but command.
We're so focused on the Midwest in part due to proximity, and part due to budget. As we are able to make the America’s Center more efficient and financially productive, that will allow us to begin to expand into different markets and different target consumers. I think we can compete really, really well and so my message to my peers in the Midwest is, "Look out. St. Louis is on the move and we're coming for your business."