Bart Harley Jarvis wrote: ↑Mar 21, 2025
cincinnatus wrote: ↑Mar 21, 2025
The NBA is struggling and moving in the wrong direction. It won't be long before MLS overtakes the NBA.
Uhh....what?
https://www.espn.com/nba/story/_/id/443 ... 61-billion
A group led by Bill Chisholm, managing partner at Symphony Technology Group, has agreed to purchase the Boston Celtics for a valuation of $6.1 billion, sources told ESPN's Shams Charania.
That price would surpass the $6.05 billion price a group led by Josh Harris paid to buy the NFL's Washington Commanders in 2023 as the most paid for a franchise in North American sports history, and it would easily surpass the record number for the control stake of an NBA team, which was set two years ago when Mat Ishbia bought the Phoenix Suns for $4 billion.
NBA Top and Bottom Club values Per Forbes (average increase of ~16% YoY):
| Rank |
Team |
Value |
Change |
| 1 |
Golden State Warriors |
$8.8 billion |
14% |
| 2 |
New York Knicks |
$7.5 billion |
14% |
| 3 |
Los Angeles Lakers |
$7.1 billion |
11% |
| 4 |
Boston Celtics |
$6.0 billion |
28% |
| 5 |
Los Angeles Clippers |
$5.5 billion |
18% |
| 6 |
Chicago Bulls |
$5.0 billion |
9% |
| 25 |
Detroit Pistons |
$3.4 billion |
11% |
| 26 |
Charlotte Hornets |
$3.3 billion |
10% |
| 27 |
Orlando Magic |
$3.2 billion |
8% |
| 28 |
Minnesota Timberwolves |
$3.1 billion |
24% |
| 29 |
New Orleans Pelicans |
$3.05 billion |
20% |
| 30 |
Memphis Grizzlies |
$3.0 billion |
25% |
MLS Top and Bottom Club values Per Forbes (average increase of ~5% YoY):
| Rank |
Club |
Value |
Change |
| 1 |
Los Angeles FC |
$1.25 billion |
4% |
| 2 |
Inter Miami CF |
$1.2 billion |
17% |
| 3 |
LA Galaxy |
$1 billion |
5% |
| 4 |
Atlanta United FC |
$0.975 billion |
8% |
| 5 |
New York City FC |
$0.875 billion |
3% |
| 25 |
Real Salt Lake |
$0.5 billion |
3% |
| 26 |
Orlando City SC |
$0.475 billion |
0% |
| 27 |
Vancouver Whitecaps FC |
$0.44 billion |
5% |
| 28 |
CF Montréal |
$0.435 billion |
1% |
| 29 |
Colorado Rapids |
$0.415 billion |
4% |
I wasn't referencing now, I'm looking at the following data ...
Soccer is the most popular sport in the world with over 1B more fans than #2.
MLS started in 1996 - 29 years old
Professional Basketball started 1898. Let's look at the NBA though - 1946 - 79 years old
Average MLS attendance - 23,234
Average NBA attendance - 18,324
Unfortunately, AppleTV has killed MLS viewership. It's ruined fan experience here, locally, significantly.
MLS total teams - 30 (plans to add 2 in 2026)
NBA total teams - 30 (I only found data on possible teams relocating, correct me if I'm wrong)
Most recent NBA team: Charlotte - 2004
Here's a breakdown of recent MLS expansion history:
- 2021: Austin FC joined the league.
- 2022: Charlotte FC joined the league.
- 2023: St. Louis City joined the league.
- 2025: San Diego FC joined the league.
NBA Fan Engagement ...
While the NBA remains a popular league, recent data indicates a decline in viewership, with ratings down on ESPN platforms and a general trend of fewer people tuning in to live games, raising questions about the league's continued popularity.
Here's a breakdown of potential factors contributing to this trend:
1. Declining Viewership Numbers:
- ESPN Ratings Down:
ESPN's NBA ratings are down 28% year-over-year through November 21st, while TNT's numbers are flat.
- Overall Viewership Decline:
NBA viewership is down 5% year-over-year, and some analysts suggest a 48% drop since 2012.
- NBA Finals Ratings:
Four of the five lowest-rated NBA Finals in the past 30 years have occurred in the last four seasons.
2. Potential Reasons for the Decline:
- Shift to Streaming:
The rise of streaming platforms like League Pass may be diverting viewers away from traditional media networks.
- NBA's Focus on Social Justice:
Some argue that the NBA's social justice focus, particularly around Black Lives Matter, has alienated right-leaning viewers.
- Too Many Regular Season Games:
Some fans feel the NBA has too many regular-season games and lacks continuity due to frequent player and team changes.
- Changes in the Game:
- Over-reliance on three-point shooting: Some fans feel the game has become too reliant on three-point shots, detracting from the physicality and strategic depth of the game.
- Inconsistent officiating: Fans have voiced concerns about inconsistent officiating, particularly regarding calls on superstars and the prevalence of "flopping".
- Load Management: The increasing trend of players sitting out games for rest purposes, even when healthy, has also been criticized.
MLS Fan Engagement ...
Attendance and Fan Engagement:
- Record Attendance: The 2024 regular season saw a record 11.45 million fans attend MLS matches, a 5% increase from 2023 and a 14% increase from 2022.
- Record Average Attendance: The average attendance per match during the 2024 regular season was 23,234, the highest ever for an MLS regular season.
- Record Number of Large Crowds: Multiple matches saw attendance surpass 70,000, 60,000, and 50,000 fans.
- Record Sellouts: 213 matches were sold out throughout the regular season.
- Record Season Ticket Sales: Season ticket sales league-wide are up 12% compared to the 2023 season.
- High Stadium Capacity: MLS venues were filled at a record 94% capacity.
- Social Media Engagement: Engagement on league and club social channels is at an all-time high, with over 400 million social interactions in 2024, a 230% rise compared to last season.
- Video Views: MLS video content has seen a 3x increase in views, with 1 billion video views in 2024.
Factors Contributing to Growth:
- International Stars:
The arrival of players like Lionel Messi, David Beckham, Kaká, Sergio Busquets, and Luis Suárez has drawn attention and created a ripple effect, encouraging younger players to consider the league.
- Expansion:
The league has expanded across the country, with new teams and franchises, increasing the number of fans and opportunities for local teams to build fanbases.
- Youth Development and International Scouting:
MLS has invested in youth development and international scouting, resulting in a more competitive league with talented players.
- Marketing and Fan Experiences:
The league has invested in marketing efforts, including social media campaigns, interactive fan experiences, and partnerships with global brands, creating a vibrant soccer culture.
- 2026 World Cup:
The upcoming 2026 World Cup, which the US will co-host, is expected to further boost the popularity of soccer in the country and attract investors.
The NBA has a 50-year advantage over the MLS, and the MLS has already passed the NBA in average attendance. It would be interesting to see the MLS's viewership if they aired matches on Fox Sports or ESPN.
With this ^ in mind, I don't think anyone would be surprised if/when the MLS surpasses the NBA, even with a 50-year headstart. It's 90 mins. of fast-paced, no timeouts, no long commercials and players running constantly up and down a field that's 110/114 yards long and 70/74 yards wide (great for younger folk with short attention spans).