If Joe Edwards' employees prepared or allowed the customer to prepare the drink as it should, it would catch on like wildfire. It's not so much the drink that provides interest, it's the ritual. Additionally, I'd think that absinthe is a good match for Edwards' bohemian persona.
"Pour 1.25 - 1.5 oz of lucid into an appropriate glass. Place a sugar cube atop a flat, perforated spoon that rests on the rim of the glass. Using the sugar and spoon are optional. Slowly drip 4-5 oz of ice cold water on top of the sugar cube (or directly into the glass), which slowly dissolves into the Absinthe. The cold water causes lucid to louche ("loosh") into an opalescent cloud as the herbal essences emerge from the Absinthe and perfume the room."
Have you opened your bottle yet, Joe?
"Pour 1.25 - 1.5 oz of lucid into an appropriate glass. Place a sugar cube atop a flat, perforated spoon that rests on the rim of the glass. Using the sugar and spoon are optional. Slowly drip 4-5 oz of ice cold water on top of the sugar cube (or directly into the glass), which slowly dissolves into the Absinthe. The cold water causes lucid to louche ("loosh") into an opalescent cloud as the herbal essences emerge from the Absinthe and perfume the room."
Have you opened your bottle yet, Joe?






