urbanSTL

approach over downtown

matguy70 wrote: ↑

10:42 PM - 3 days ago

The Wingtips sign said Welcoming Lufthansa Star Alliance and British Airways OneWorld Guests.  But they would have access, I am imaging, to the Admirals Club in Terminal 1 C Concourse as well... especially if they are connecting on an American Flight.  

As for the gate assignments... They moved the Lufthansa signage and baggage displays to E31 and BA had theirs at E29.  However, they connect in the secured glass customs gate areas as well. They also moved the international flags around and opened the larger stairways into Customs and Immigration.

If you look at the gate area photos above and zoom in, you will see the gate interior secured door #s and the glass connecting wall between the two and the flags for corresponding countries.

Good to hear they are using Wingtips. Admirals club doesn’t make much sense especially with it closing at 7.

The BA flight crew snapped some pics while in town. Including this image from the Arch which shows the crane and demo of Millennium. 
https://mediacentre.britishairways.com/ ... ils/208374
https://mediacentre.britishairways.com/ ... ils/208377

I really think build-a-bear is a strong regional angle that STL needs to lean into. St. Louis's brand ambassador should be Louis the Teddy. He needs to be on billboards, art installations, parks, etc. 

I've been struck by the much larger PR push for this British Airways/London flight launch compared to the Lufthansa/Frankfurt flight launch.

So much more interest/buzz around British Airways/London .  

Does the $ subsidy to British Airways/London demand that $X be spent on marketing and Lufthansa/Frankfurt didn't/doesn't have that? So, we're hearing/see more because of the deliberate marketing push or is it as simple as London being the much more sexy destination?

No criticism at all, just curious. 

LHR is the airport code for London Heathrow

I think the press for LH to FRA was pretty good. That said it comes down to two things.

First, BA is a more impressive airline at the corporate level. They really set the bar in marketing, community relations, services. British Airways is more likely to be a household name.

Second, London is THE global hub. It’s the hub just about every corner of the earth agrees is critical. This paired with the local history of TWA days.

This may have been covered in this thread, but what is the true impact the STL-LHR flight may have on the STL-FRA flight? (If any) 

I know that one can serve the northern half of Europe & one the southern half. Can the LHR & FRA flights coexist without too much overlap? Does Lufthansa look at the BA flight as a threat to their European loads? Hoping their is room for multiple international carriers to operate out of Lambert. 

addxb2 wrote: ↑

6:23 PM - 2 days ago

I think the press for LH to FRA was pretty good. That said it comes down to two things.

First, BA is a more impressive airline at the corporate level. They really set the bar in marketing, community relations, services. British Airways is more likely to be a household name.

Second, London is THE global hub. It’s the hub just about every corner of the earth agrees is critical. This paired with the local history of TWA days.

I recall it being solid as well. This just seems bigger. 

know what it truly may be - Twitter's "For You" algo being so so sticky.  That's where I am seeing the news and when I stop scrolling to read British Airways/London tweets, I am then fed more British Airways/London tweets. Not sure that "For You" existed when the Frankfurt flight launched.  LOL

There was some pretty solid marketing of the Frankfurt flight. I don't know how effective it was, but I quite loved this Explore St. Louis spot:



That is genuinely a nice looking commercial. Not sure if it sold any tickets, particularly to folks closer to Venice, Paris, and Copenhagen, but hey, it's a noble effort.

So far I haven't seen anything quite that slick for Heathrow edition. On the other hand, London markets itself.

matguy70 wrote: ↑

6:05 AM - 2 days ago

symphonicpoet wrote: ↑

5:26 AM - 2 days ago

There was some pretty solid marketing of the Frankfurt flight. I don't know how effective it was, but I quite loved this Explore St. Louis spot:



That is genuinely a nice looking commercial. Not sure if it sold any tickets, particularly to folks closer to Venice, Paris, and Copenhagen, but hey, it's a noble effort.

So far I haven't seen anything quite that slick for Heathrow edition. On the other hand, London markets itself.

Guess it has been successful.  With the amazingly high inbound and outbound traffic on LH, it has proven itself.

Oh, I'm quite aware the flight has been successful. But I'm not sure how much the ad contributed to that. I'm in the middle of trying to measure the effectiveness of an advertising campaign. We're slowly getting more butts in seats, but it's good to know what ads work and which ones don't, since we pay real money for them. I expect someone has an idea how many seat miles this particular ad generated, but that someone isn't me. (Such data exists, and I'd be interested to know it, but I don't. Even for our own ads my visibility isn't where I'd like it to be, but we are at least working on that.)

Anyway, it is my hope the BA flight will be incredibly successful as well, whether Explore St. Louis makes a sleek ad for it or not. (I expect to fill some seats on that one myself, sooner or later.)

Booked my second European vacation in July, flying out Lufthansa, returning on BA.  Wanted to try both of them.  BA had beter rates both directions.