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Nearly 50,000 people, then, visited the area in and around CityPark, said Emerald Capital Strategic Partners, a St. Louis consulting firm that's part of Green Street and uses geofenced traffic data to understand visitor numbers.
Schlafly's Tap Room counted 5,200 visitors March 4, Emerald said, up 426% over the same Saturday in 2022.
“For three years, we’ve been anxiously waiting as they built CityPark next door to the Schlafly Tap Room," said Kelly Ennis, Schlafly's director of marketing. "As you can tell from our visiting numbers, Saturday’s home opener was far from a disappointment. We had an incredible crowd.”
The festivities around the game started the prior evening, when a block party brought music giveaways, food and drinks to Lou Fusz Plaza, directly east of CityPark.
On Saturday, a DJ kicked off the celebration, and thousands flooded the area outside of the stadium and surrounding restaurants.