This is the forgettable modernist highrise St. Louis should have built dt back when it was still in style. At least that way we could chalk it up to past short sighted attempts at keeping up with the times.
How to personify this design? hmmmm, Soviet beach resort circa 1960's/70's? East Germany Drab? International Style BORG redux?
All the flowery language does not negate what this rendering shows, which is a large lifeless hunk of concrete with a tacky sign placed on top. The sign, as superflous and unnecessary as the plaza the building fronts.
Come on people, it's alright to cheer on development and growth downtown, but no need to turn a blind eye to what is a shockingly mediocre design. If the aim of the architect was to create a building that tricked people into thinking it was a remodeled hanger on from the modernist twilight years, I think they've done a great job. Perhaps it's supposed to be a POMO joke, mimicking the International Style as just one more set of patterns and references. Intellectual rib nudging do not make good buildings (one of the reasons many architecture theorists and avant garde practitioners are in disarray at present).
Here are two questions (of several that come to mind) that provide a useful way to think of buildings when you aren't quite sure what to think: Would you like to see a whole street lined with similar buildings? (i.e does it make for a good context building, that might build into something beautiful and aesthetically pleasing if not atleast acceptable when repeated?)
Would you like to see this building at a prominent location in the city, as a stand-out building/monument? (i.e does it make for a signature building that represents some value or ideal?)
This building is not a complete design abortion, it seems to address the streetlevel and the gratuitous plaza, it respects the scale of the adjacent buildings, and is by no means shockingly ugly (like brutalist buildings, although it does share their penchant for heavy handed use of concrete).
However, this does not negate the fact that it has all the grace and delicacy of a lead turd, or that overwhelming concrete gray is an ugly ass color, or that it isn't the kind of building you want to show people as an example of how downtown is coming back. There is nothing daring or forward looking about this design (look to Libeskind or Calatrava for an idea of where architecture has been for the past couple of years), instead it looks back to the safety of an old way of doing things.
Too bad it picked one of the least vital, soul deadening and anonymous periods of architecture's history.
The project in general is good for the city, bringing investment, people, and activities into the area. The building just looks like crap is all. I'm going to predict it gets radically remodeled or modified within the next 30 years. If it doesn't I'll eat my hat.