Grover wrote:^ But "the masses" do choose what's on store shelves. This is the frustration of designers. In every niche there are passionate people who feel ownership of their interest. Yet there is no definitive answer to what is most important to a fulfilling life? The urban environment? Quality food? Music? . . .
Only to a certain extent. Try and make that argument to the people that are employed as buyers for any retail store. While, they are trying to guess what the masses will buy, I'm sure they think their taste is better than the "masses" and do, actually, try and push the masses' tastes in what they perceive to be the "right" direction.
Further, I think a better comparison for purposes of this comparison would be to look at more boutique type places, where knowledge of style is actually important.






