I feel like we are well ahead of Memphis
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I read an article about it over a week ago think it had everything to do with it be an underperforming store. They probably do earths better if it was placed in Nashville & not in Memphis. They’ll be closing more stores from what it sounded like
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At 909,200 visits over the last 12 months, STL IKEA ranked 37 out of 50 in the US for traffic. So, it’s likely a below average store but nothing to worry about being on the chopping block — unless there’s a large company wide closing event.
To take it a step further, Memphis had 458,600 visits over the last year which was the worst of the 50 stores by far. Whereas the 49th lowest traffic store in the US (Pittsburgh) had 730,700 visits. Huge drop from 50 to 49.
This was simply just closing a total dog of a store for the company.
To take it a step further, Memphis had 458,600 visits over the last year which was the worst of the 50 stores by far. Whereas the 49th lowest traffic store in the US (Pittsburgh) had 730,700 visits. Huge drop from 50 to 49.
This was simply just closing a total dog of a store for the company.
Nashville is right smack dab between STL and ATL. Memphis Ikea store was only around 2 hours 45 minutes from Nashville. The fact that Nashvillians didn't support the Memphos store is interesting. They either drove to STL or ATL for a brick and mortar.
I think Memphis had a larger regional draw in thinking they would benefit from Little Rock, Jackson, MS and even Nashville, Huntsville etc. But not.
I still can not see Ikea opening a Nashville store, unless this is their way of "entry"
I think Memphis had a larger regional draw in thinking they would benefit from Little Rock, Jackson, MS and even Nashville, Huntsville etc. But not.
I still can not see Ikea opening a Nashville store, unless this is their way of "entry"
Can you cite this source. Thanks.kbshapiro wrote: ↑12:07 PM - Feb 15At 909,200 visits over the last 12 months, STL IKEA ranked 37 out of 50 in the US for traffic. So, it’s likely a below average store but nothing to worry about being on the chopping block — unless there’s a large company wide closing event.
To take it a step further, Memphis had 458,600 visits over the last year which was the worst of the 50 stores by far. Whereas the 49th lowest traffic store in the US (Pittsburgh) had 730,700 visits. Huge drop from 50 to 49.
This was simply just closing a total dog of a store for the company.
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^Who the heck drives two hours to go to a department store, let alone the four and a half to St. Louis from Nashville?
PlacerAI - the company geofences the perimeter of all retail/ restaurant buildings, malls, shopping centers, etc and then tracks all the cell phones that go inside that geofence. Placer then compares each store’s traffic to all other stores, whether the same brand or a competitors…or compare the traffic of a shopping center or mall to other similar assets.matguy70 wrote: ↑4:06 AM - Feb 16Can you cite this source. Thanks.kbshapiro wrote: ↑12:07 PM - Feb 15At 909,200 visits over the last 12 months, STL IKEA ranked 37 out of 50 in the US for traffic. So, it’s likely a below average store but nothing to worry about being on the chopping block — unless there’s a large company wide closing event.
To take it a step further, Memphis had 458,600 visits over the last year which was the worst of the 50 stores by far. Whereas the 49th lowest traffic store in the US (Pittsburgh) had 730,700 visits. Huge drop from 50 to 49.
This was simply just closing a total dog of a store for the company.
You can also track where your customers are coming from using the same cell phone data.
Incredible tech.
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I would have guessed STL IKEA would be better than 37th with 2 large universities in the area, as well. as Cortex & Foundry. That being said, the ridiculous "stay out of the City or you will get shot" narrative does not help business. We should be higher than 37th IMO. I have been there on days when it is dead & days when it is packed. The last time I went, it was a weekday afternoon & it was dead. I'd like IKEA to do more TV ads & billboards in the County. They can do better to get STL up the list higher than 37.
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Before IKEA STL opened, my cousin would rent a uhaul and go to the one in Chicagosymphonicpoet wrote: ↑9:15 AM - Feb 16^Who the heck drives two hours to go to a department store, let alone the four and a half to St. Louis from Nashville?
I've always noticed that you see Ikea ads in other cities; but not St. LouisDogtownBnR wrote: ↑2:10 PM - Feb 16I would have guessed STL IKEA would be better than 37th with 2 large universities in the area, as well. as Cortex & Foundry. That being said, the ridiculous "stay out of the City or you will get shot" narrative does not help business. We should be higher than 37th IMO. I have been there on days when it is dead & days when it is packed. The last time I went, it was a weekday afternoon & it was dead. I'd like IKEA to do more TV ads & billboards in the County. They can do better to get STL up the list higher than 37.
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I only see their ads on national cable networks, never local channels. Then again, they may be targeting a younger demographic that does not watch regular or local TV or news.dweebe wrote: ↑3:14 PM - Feb 16I've always noticed that you see Ikea ads in other cities; but not St. LouisDogtownBnR wrote: ↑2:10 PM - Feb 16I would have guessed STL IKEA would be better than 37th with 2 large universities in the area, as well. as Cortex & Foundry. That being said, the ridiculous "stay out of the City or you will get shot" narrative does not help business. We should be higher than 37th IMO. I have been there on days when it is dead & days when it is packed. The last time I went, it was a weekday afternoon & it was dead. I'd like IKEA to do more TV ads & billboards in the County. They can do better to get STL up the list higher than 37.
I question the source. STL Ikea os one the the larger store (square footage wise) in the USA and is in an urban evironment. Ikea does not actually list their profit/loss or store percentages. Thus, depending on their profits, it foesnt matter jow many people are going into a store.kbshapiro wrote: ↑12:37 PM - Feb 16PlacerAI - the company geofences the perimeter of all retail/ restaurant buildings, malls, shopping centers, etc and then tracks all the cell phones that go inside that geofence. Placer then compares each store’s traffic to all other stores, whether the same brand or a competitors…or compare the traffic of a shopping center or mall to other similar assets.matguy70 wrote: ↑4:06 AM - Feb 16Can you cite this source. Thanks.kbshapiro wrote: ↑12:07 PM - Feb 15At 909,200 visits over the last 12 months, STL IKEA ranked 37 out of 50 in the US for traffic. So, it’s likely a below average store but nothing to worry about being on the chopping block — unless there’s a large company wide closing event.
To take it a step further, Memphis had 458,600 visits over the last year which was the worst of the 50 stores by far. Whereas the 49th lowest traffic store in the US (Pittsburgh) had 730,700 visits. Huge drop from 50 to 49.
This was simply just closing a total dog of a store for the company.
You can also track where your customers are coming from using the same cell phone data.
Incredible tech.
I question the source.DogtownBnR wrote: ↑2:10 PM - Feb 16I would have guessed STL IKEA would be better than 37th with 2 large universities in the area, as well. as Cortex & Foundry. That being said, the ridiculous "stay out of the City or you will get shot" narrative does not help business. We should be higher than 37th IMO. I have been there on days when it is dead & days when it is packed. The last time I went, it was a weekday afternoon & it was dead. I'd like IKEA to do more TV ads & billboards in the County. They can do better to get STL up the list higher than 37.
Because there is *NO* source here. STL Ikea is one the the larger store (square footage wise) in the USA and is in an urban evironment. Ikea does not actually list their profit/loss or store percentages. Thus, depending on their profits, it doesn't matter how many people are going into a store.
PlacerAi is not a source in reality. It even says in their use and terms of conditions that their "sourcing" changes on a daily basis and does not show spending routines or data. It also states that Square footage and perimeter of retail spaces " highly fluctuate results". In addition " The data provided on PlacerAi is for informational purposes only and should not be relied upon as accurate, complete, or suitable for planning, decision-making, or operational use. While reasonable efforts may have been made to ensure its quality, no representations or warranties are made regarding its accuracy or reliability. Users are advised to independently verify all information before relying on it for planning or other critical purposes. "
It simply is a way to track cell phones in/out of stores. That is it.
So if you walk into a Wendy's and spend 2.00 and the next person spends 400.00 ...that's just it.
It also states that neighboring traffic in a radius my affect the stores traffic.
You also have to compare every IKEA (or any parcel) independently, not by generating an accuarate list.
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I guess it would be best to ask someone that lives by IKEA, frequents the store as a customer or drives by it on a daily basis. Does the lot look full & does the place look busy at various times? I go here & there when I need something, but not on a regular basis.
Well, i see it daily and i shop there. It is exteremely busy in evenings and weekends. STL has a small exterior lot... because it is has underground (under store) garage parking being in the Urban core. Itnis ine if the very few IKEAs in an urban core, which is very cool.
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^was about to post the same. A decent portion of the lot is under the building so the cars you see are only a portion of the shoppers.
You’re dead on. It’s simply cell phone tracking within a geofence and just one of many tools to evaluate traffic of a building, development or trade area. There are cases where store-level sales do not jive with Placer traffic rankings.matguy70 wrote: ↑7:42 PM - Feb 16I question the source.DogtownBnR wrote: ↑2:10 PM - Feb 16I would have guessed STL IKEA would be better than 37th with 2 large universities in the area, as well. as Cortex & Foundry. That being said, the ridiculous "stay out of the City or you will get shot" narrative does not help business. We should be higher than 37th IMO. I have been there on days when it is dead & days when it is packed. The last time I went, it was a weekday afternoon & it was dead. I'd like IKEA to do more TV ads & billboards in the County. They can do better to get STL up the list higher than 37.
Because there is *NO* source here. STL Ikea is one the the larger store (square footage wise) in the USA and is in an urban evironment. Ikea does not actually list their profit/loss or store percentages. Thus, depending on their profits, it doesn't matter how many people are going into a store.
PlacerAi is not a source in reality. It even says in their use and terms of conditions that their "sourcing" changes on a daily basis and does not show spending routines or data. It also states that Square footage and perimeter of retail spaces " highly fluctuate results". In addition " The data provided on PlacerAi is for informational purposes only and should not be relied upon as accurate, complete, or suitable for planning, decision-making, or operational use. While reasonable efforts may have been made to ensure its quality, no representations or warranties are made regarding its accuracy or reliability. Users are advised to independently verify all information before relying on it for planning or other critical purposes. "
It simply is a way to track cell phones in/out of stores. That is it.
So if you walk into a Wendy's and spend 2.00 and the next person spends 400.00 ...that's just it.
It also states that neighboring traffic in a radius my affect the stores traffic.
You also have to compare every IKEA (or any parcel) independently, not by generating an accuarate list.
However, the accuracy of PlacerAI is much greater for freestanding buildings like an IKEA. Where it often gets skewed, as you mention above, is multi tenant retail buildings. For example, Hampton Village, from above, it may be hard to distinguish exactly where demising walls are for Five Below versus Club Fitness.
With that said, there is usually an (imperfect) correlation between traffic and store performance. For example, Target at Hampton/Chippewa does $60 mil a year which is a little less than Brentwood which does $64 mil. Both very good stores for Target. Brentwood is 184th in the US for traffic and Hampton/Chippewa is 188th in the US for traffic. South County is a $48 mil store and ranked 612 in the US for traffic. So Placer is a pretty good indicator.
We were at Ikea on Saturday afternoon (V-day and Mardi Gras) and it was jam packed in the mid-afternoon
So while it sounds like St. Louis is kind of "meh" on visits/traffic, I wonder how sales are?
On that AI app mentioned earlier it looks like StL traffic is about the same as Indy and Cinci which is where I would expect us to bedweebe wrote: ↑4:11 AM - Feb 17So while it sounds like St. Louis is kind of "meh" on visits/traffic, I wonder how sales are?
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All right. That's fair. I can even understand that. And IKEA does have an odd cult following, almost like an Apple store, and quite unlike Target, say. I withdraw my objection and file it under "old man shouts at cloud."
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I believe the HV Target doesn’t sell alcohol and Brentwood doeskbshapiro wrote: ↑12:39 AM - Feb 17You’re dead on. It’s simply cell phone tracking within a geofence and just one of many tools to evaluate traffic of a building, development or trade area. There are cases where store-level sales do not jive with Placer traffic rankings.matguy70 wrote: ↑7:42 PM - Feb 16I question the source.DogtownBnR wrote: ↑2:10 PM - Feb 16I would have guessed STL IKEA would be better than 37th with 2 large universities in the area, as well. as Cortex & Foundry. That being said, the ridiculous "stay out of the City or you will get shot" narrative does not help business. We should be higher than 37th IMO. I have been there on days when it is dead & days when it is packed. The last time I went, it was a weekday afternoon & it was dead. I'd like IKEA to do more TV ads & billboards in the County. They can do better to get STL up the list higher than 37.
Because there is *NO* source here. STL Ikea is one the the larger store (square footage wise) in the USA and is in an urban evironment. Ikea does not actually list their profit/loss or store percentages. Thus, depending on their profits, it doesn't matter how many people are going into a store.
PlacerAi is not a source in reality. It even says in their use and terms of conditions that their "sourcing" changes on a daily basis and does not show spending routines or data. It also states that Square footage and perimeter of retail spaces " highly fluctuate results". In addition " The data provided on PlacerAi is for informational purposes only and should not be relied upon as accurate, complete, or suitable for planning, decision-making, or operational use. While reasonable efforts may have been made to ensure its quality, no representations or warranties are made regarding its accuracy or reliability. Users are advised to independently verify all information before relying on it for planning or other critical purposes. "
It simply is a way to track cell phones in/out of stores. That is it.
So if you walk into a Wendy's and spend 2.00 and the next person spends 400.00 ...that's just it.
It also states that neighboring traffic in a radius my affect the stores traffic.
You also have to compare every IKEA (or any parcel) independently, not by generating an accuarate list.
However, the accuracy of PlacerAI is much greater for freestanding buildings like an IKEA. Where it often gets skewed, as you mention above, is multi tenant retail buildings. For example, Hampton Village, from above, it may be hard to distinguish exactly where demising walls are for Five Below versus Club Fitness.
With that said, there is usually an (imperfect) correlation between traffic and store performance. For example, Target at Hampton/Chippewa does $60 mil a year which is a little less than Brentwood which does $64 mil. Both very good stores for Target. Brentwood is 184th in the US for traffic and Hampton/Chippewa is 188th in the US for traffic. South County is a $48 mil store and ranked 612 in the US for traffic. So Placer is a pretty good indicator.