Someone pass me a trapezoidal barf bag, please.
To be clear - the building itself is fine. It's a nice looking building. And of course it's better than the parking lot it replaced. But that ridiculous TV on the roof just looks stupid. It would be like if you slapped a 1980s Buick hood ornament on a brand new Maserati. The car itself is still fantastic, but the extra appendage just looks like crap. If you're going to put an LED on the roof, put it on the entire crown, or not at all. What they're putting there looks like some cheesy sign you might find on a suburban bank building.
#SoSTLDTGstl314 wrote: ↑Apr 25, 2020Yeah, unfortunately. It's gonna look like sh*t. I'd be fine with it if the entire crown was a giant wraparound LED like the things you see in Times Square, but this just looks like somebody put a big flat screen television on the top of the building with duct tape.Gary5071 wrote: ↑Apr 24, 2020You can see the led panels have been installed on the video section by viewing the webcam.
Could've had something amazing. In the end we get something small-minded and regrettable. Just imagine....

^ I guess I’m not surprised we’re blaming St. Louis for a gimmicky Cardinals thing...
I suppose it’s a matter of personal taste. I think the TV is stupid and the building would look slightly better without it. But I also think that Vitamin Water example is even more obtrusive and tacky.
Should have just skipped the TV all together and used some LED’s to light up the crown in different colors at night. The building doesn’t need a giant ass advertisement on top.
I suppose it’s a matter of personal taste. I think the TV is stupid and the building would look slightly better without it. But I also think that Vitamin Water example is even more obtrusive and tacky.
Should have just skipped the TV all together and used some LED’s to light up the crown in different colors at night. The building doesn’t need a giant ass advertisement on top.
- 2,386
Does the TV have to pass through any sort of an approval process at any point prior to construction? This seems to be an extremely late addition to the plans.
The rendering looked awful and the real life version seems to be turning out even worse.
The rendering looked awful and the real life version seems to be turning out even worse.
- 443
I'm sorry, is this supposed to be an example of class and taste? Give me a break. This is nothing but an ugly billboardRuskiSTL wrote: ↑Apr 26, 2020#SoSTLDTGstl314 wrote: ↑Apr 25, 2020Yeah, unfortunately. It's gonna look like sh*t. I'd be fine with it if the entire crown was a giant wraparound LED like the things you see in Times Square, but this just looks like somebody put a big flat screen television on the top of the building with duct tape.Gary5071 wrote: ↑Apr 24, 2020You can see the led panels have been installed on the video section by viewing the webcam.
Could've had something amazing. In the end we get something small-minded and regrettable. Just imagine....
Something like this...BellaVilla wrote: ↑Apr 26, 2020I'm sorry, is this supposed to be an example of class and taste? Give me a break. This is nothing but an ugly billboardRuskiSTL wrote: ↑Apr 26, 2020#SoSTLDTGstl314 wrote: ↑Apr 25, 2020Yeah, unfortunately. It's gonna look like sh*t. I'd be fine with it if the entire crown was a giant wraparound LED like the things you see in Times Square, but this just looks like somebody put a big flat screen television on the top of the building with duct tape.
Could've had something amazing. In the end we get something small-minded and regrettable. Just imagine....

Or this...


...would be much better than the cheap piece of crap they're putting up there instead. And if you think that the trapezoid TV on the roof of OCW isn't going to be an ugly billboard running ads most of the time, I've got some lovely beachfront property in South Dakota to show you.
- 6,119
See, no matter how nice you make them, 99 times out of 100 they're used as billboards. Maybe once in a while they get used for some kind of fancy shot of a landscape, but most of the time . . .
![]()
And you know what? Cities have billboards on buildings. I won't say I like it, but I'll live with it. I actually hate it less than the glowhawk, personally. (Though it's not so bad now that they've dialed it down a notch and don't usually seem to change it when I'm driving past.)

And you know what? Cities have billboards on buildings. I won't say I like it, but I'll live with it. I actually hate it less than the glowhawk, personally. (Though it's not so bad now that they've dialed it down a notch and don't usually seem to change it when I'm driving past.)
- 2,626
I would much rather see an electronic screen/billboard on one of these massive parking podiums
- 443
agreedGoHarvOrGoHome wrote: ↑Apr 27, 2020I would much rather see an electronic screen/billboard on one of these massive parking podiums
Or better yet, wrapping part of Stadium East or West.GoHarvOrGoHome wrote: ↑Apr 27, 2020I would much rather see an electronic screen/billboard on one of these massive parking podiums
- 1,864
Too bad they're not owned by the Cardinals or Cordish. I know we all wold love to see something happen with them, but unless someone is willing to pony up a TON of money to purchase them, they're going to remain as is for quite some time.
- 595
I love this view of St Louis OCW has changed the skyline some. As for the screen I think it looks a bit tacky i just prefer the top have led lighting either way still a nice addition to the skyline
![]()
Sent from my iPhone using Tapatalk

Sent from my iPhone using Tapatalk
100%.GoHarvOrGoHome wrote: ↑Apr 27, 2020I would much rather see an electronic screen/billboard on one of these massive parking podiums
- 6,119
^It is a nice shot, but I'm not really sure I get the point. It's not a skyline I should care to emulate. I don't know off the top of my head where that one is, but it feels . . . too uniform for my taste. New but not particularly dynamic. Like a somewhat denser but even less varied Clayton. It's scrunched together in the way so many folks like. It's got that going for it. But it's very beige. I'd be happy to add some of that to our skyline . . . but not all of it.
Meh, you're mileage may vary. Yes, I'd rather see a larger video screen wrapping something more completely. Maybe a tad closer to ground level. But I don't think it's a deal breaker for me. It's just a billboard.
. . . And I expect just as disposable.
Meh, you're mileage may vary. Yes, I'd rather see a larger video screen wrapping something more completely. Maybe a tad closer to ground level. But I don't think it's a deal breaker for me. It's just a billboard.
. . . And I expect just as disposable.
^ It’s Boston. And yep I totally agree with you. Some nice lighted features on those buildings, but nothing that particularly jumps off the page. Boston’s skyline as a whole is pretty basic in my opinion.
For my taste I’d rather skip the advertisements and billboards all together and just go with a lighted crown. But I’m not gonna lose any sleep over this TV either.
Denver’s forthcoming “BPV” is expected to “revolve around a screen-laden public plaza...” Granted its a much smaller...and shorter development.
https://www.denverpost.com/2017/12/01/c ... l-of-fame/
For my taste I’d rather skip the advertisements and billboards all together and just go with a lighted crown. But I’m not gonna lose any sleep over this TV either.
Denver’s forthcoming “BPV” is expected to “revolve around a screen-laden public plaza...” Granted its a much smaller...and shorter development.
https://www.denverpost.com/2017/12/01/c ... l-of-fame/
Outdoor advertising firms pay rent to the buildings on which their billboards (LED or otherwise) sit. So a purchase wouldn't be necessary to implement a wrap-around LED billboard or other concept on either of the garages.chaifetz10 wrote: ↑Apr 27, 2020Too bad they're not owned by the Cardinals or Cordish. I know we all wold love to see something happen with them, but unless someone is willing to pony up a TON of money to purchase them, they're going to remain as is for quite some time.
- 2,626
I can see STLs skyline eventually looking like a shorter version of Toronto's, with sleek glass towers sprouting up throughout the central corridor.
The video board is almost complete, the final led boards are being installed and testing will be what will be coming next.
It is Boston Harbor and the Financial District, and there are a lot of historic and non-beige buildings in that shot (the image is large and quite zoomable). I am mystified as to how anything there could inspire any sort of Clayton comparison...symphonicpoet wrote: ↑Apr 28, 2020^It is a nice shot, but I'm not really sure I get the point. It's not a skyline I should care to emulate. I don't know off the top of my head where that one is, but it feels . . . too uniform for my taste. New but not particularly dynamic. Like a somewhat denser but even less varied Clayton. It's scrunched together in the way so many folks like. It's got that going for it. But it's very beige. I'd be happy to add some of that to our skyline . . . but not all of it.
Anyway, "the point" was the top of the Atlantic Wharf building on the left side of the image. It sports a similar, but aesthetically far superior, internally-lit glohawk.
Paywalled. Apparently I've reached my free article limit, which I assume is precisely zero, since I have not visited the Denver Post's website at any point in at least the last six months or so. Tried clearing my cache and using incognito mode, neither worked.sc4mayor wrote: ↑Apr 28, 2020^ It’s Boston. And yep I totally agree with you. Some nice lighted features on those buildings, but nothing that particularly jumps off the page. Boston’s skyline as a whole is pretty basic in my opinion.
For my taste I’d rather skip the advertisements and billboards all together and just go with a lighted crown. But I’m not gonna lose any sleep over this TV either.
Denver’s forthcoming “BPV” is expected to “revolve around a screen-laden public plaza...” Granted its a much smaller...and shorter development.
https://www.denverpost.com/2017/12/01/c ... l-of-fame/
No paywall for me...?DTGstl314 wrote: ↑Apr 29, 2020Paywalled. Apparently I've reached my free article limit, which I assume is precisely zero, since I have not visited the Denver Post's website at any point in at least the last six months or so. Tried clearing my cache and using incognito mode, neither worked.sc4mayor wrote: ↑Apr 28, 2020Denver’s forthcoming “BPV” is expected to “revolve around a screen-laden public plaza...” Granted its a much smaller...and shorter development.
https://www.denverpost.com/2017/12/01/c ... l-of-fame/
That's an old article though anyway. Try this recent ENR_Article with construction photos. And the residential project site with fly-through video: McGregor_Square
It's a cool project.






