mophipsi wrote:I wouldnt call the price point for the Ventana out of sync. It is slightly higher than comparable other properties, but offered more amenities at the "base level" upgrades were also incredibly reasonable...
an example of this is that the cabinets they used as a base at the ventana are nicer than the upgrades at every other property that we looked at. Similarly the cost to upgrade to granite was cheaper here than anywhere else and the granite they used is very heavy duty, most other developments used 2 cm or 3 cm granite. everything from the bathroom fixtures to the appliances are great quality.
We are moving here from 2020 Washington and that building is just simply a dump, but the finishes there are not even inthe same league as the Ventanas. We ahve been on several of the loft tours and what brought us to the VEntana was the quality of the materials and construction compared to other projects.
Jacob, Paric and all of the subcontractors have delivered with flying colors.
I haven't looked at the Ventana website for a long time, but back when I was looking into buying there there were a number of issues. I have no issues with their finish work. What made the prices seem out of sync were things like parking and bathrooms.
Parking was initially not included and was 10k extra on top of already high prices. Also they originaly only had 40 or so in building spots, and wanted to put the rest of the cars in an adjacent lot. This made me skeptickal that they would have the building any where near completely sold out during occupancy(looks like my fears were correct). They wised up and changed this I believe.
Also, most of the units were essentially 2br 1ba units, and ith prices $20-$30 a sq. ft. higher than other properties. That second bathroom I think is what makes the prices seem so high by comparison. Ammenities are great, but a second bathroom would be used daily where as a pool would not. That's where the gap is forming.
Another concern was that they had sold an entire floor (the 2nd) to one business. I was worried what would happen if that business decided to leave(again my fears were correct).
Since all of these things happened, most of the problems were resolved, and though the pricing is still high(above market), it isn't as high as it once was.
What's really hurting your sales is the Syndicate building. For the same amount of money you have always been able to buy into the Syndacite building at 9th floor and up(Ventana tops out at 7 floors I think). They raised expectation on what ammenities you can get for the dollar.
All of this combined is why the building sits at 50% occupancy while others are in the 85%+ range during closings. It has nothing to do with the quality of the building(the building itself is AWESOME). It has to do with Jacob having no clue as to the market value of a STL loft.