publiceye wrote:Well, within a half mile, there's a flamingo marquee on a bowling alley, a windmill on the Monkey Building, and a champagne bottle on a catering company. Doesn't sound all that difficult to deal with.
STL63101 wrote:Left Bank Books tried to get approval for larger, bolder signage but was turned down by the city. Wash Ave is under different zoning conditions than "the Old Post Office" district. Not a guess, not rumor, this is straight from the horse's mouth.... Craig Heller was fully behind larger more prominent signage. Blame the city.
So which is it? It sounds like what Left Bank Books went through to get signage approval is a bit more "difficult to deal with" than the businesses along Washington Avenue. Are the standards actually different? And, if so, and the design that Left Bank used is as far as the city will go to accommodate retailers in the area, is it possible that the standards for the blocks south of Washington Avenue might need to be relaxed a bit?
I don't think Left Bank needed to do anything that's too clever, but some simple and larger letters in the molding above the display windows similar to the lettering on the Fifth Avenue B&N in NYC would've worked well IMHO:






