I believe this project has been postponed. Well at least the public hearing and all has been.
Well speak of the devil... it's being scaled back, however this article isn't so informative. Bob Clark's quote is interesting too, he basically says he wouldn't be surprised if the project goes back to original proposal at some point...
READ MORE HERE
[size=0]Developer to scale back project[/size]
By Margaret Gillerman
ST. LOUIS POST-DISPATCH
11/04/2008
CLAYTON — The developers of a proposed $568 million mixed-use project that would include a new Brown Shoe Co. global headquarters said Monday they are scaling back the project.
READ MORE HERE
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That article is a bit vague. It says something about acquired land from the Clayton school district, but doesn't mention if they reduced the amount of buildings and building heights in this project.
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now delayed...
Brown Shoe postpones headquarters project
St. Louis Business Journal
Brown Shoe Co.’s profit dropped 62 percent in the third quarter due to a rapid decline in consumer spending, forcing the company to slow its store expansion plans and postpone its new $568 million headquarters development in Clayton.
Profit decreased to $10.4 million, down from $27 million a year ago.
Results included costs related to the company’s headquarters consolidation and its information technology initiatives. Sales in the third quarter decreased 2.2 percent to $631.7 million compared to $645.5 million a year earlier.
Same-store sales at Famous Footwear declined 5 percent versus a decrease of 2.6 percent in the comparable 2007 period.
To deal with the economic slowdown, the company reduced its store expansion plans for the 2009 to 2011 period and “indefinitely paused” the development of its new headquarters in the hopes of saving $72 million.
Brown Shoe now expects to open 89 new Famous Footwear stores, instead of 100 to 110, and close 25 stores, said Dave Garino, a company spokesman. The company said it also expects to open 25 to 30 new specialty retail stores, including 15 to 20 in China, and close three of them. Specialty retail stores include Naturalizer shops.
Earlier this month, Brown Shoe said it scaled back its headquarters and retail campus to include only the 12-acre site currently owned by Brown Shoe. An earlier plan included about an acre on the campus of Clayton High School. The developers are Clayco, U.S. Equities Realty and Hutkin Properties Group....
http://stlouis.bizjournals.com/stlouis/ ... ily12.html
Brown Shoe postpones headquarters project
St. Louis Business Journal
Brown Shoe Co.’s profit dropped 62 percent in the third quarter due to a rapid decline in consumer spending, forcing the company to slow its store expansion plans and postpone its new $568 million headquarters development in Clayton.
Profit decreased to $10.4 million, down from $27 million a year ago.
Results included costs related to the company’s headquarters consolidation and its information technology initiatives. Sales in the third quarter decreased 2.2 percent to $631.7 million compared to $645.5 million a year earlier.
Same-store sales at Famous Footwear declined 5 percent versus a decrease of 2.6 percent in the comparable 2007 period.
To deal with the economic slowdown, the company reduced its store expansion plans for the 2009 to 2011 period and “indefinitely paused” the development of its new headquarters in the hopes of saving $72 million.
Brown Shoe now expects to open 89 new Famous Footwear stores, instead of 100 to 110, and close 25 stores, said Dave Garino, a company spokesman. The company said it also expects to open 25 to 30 new specialty retail stores, including 15 to 20 in China, and close three of them. Specialty retail stores include Naturalizer shops.
Earlier this month, Brown Shoe said it scaled back its headquarters and retail campus to include only the 12-acre site currently owned by Brown Shoe. An earlier plan included about an acre on the campus of Clayton High School. The developers are Clayco, U.S. Equities Realty and Hutkin Properties Group....
http://stlouis.bizjournals.com/stlouis/ ... ily12.html
Maybe it's time for Ballpark Village to make a pitch.
Er, no pun intended.
Er, no pun intended.
- 10K
Framer wrote:Maybe it's time for Ballpark Village to make a pitch.
Er, no pun intended.
That's what I said about Montgomery Bank in my blog. It would make a lot of sense.
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Brown Shoe
$568 million
8300 Maryland Ave.
Status: On hold
In April 2008, Brown Shoe Co. announced plans for a new headquarters building that would anchor a mixed-use project with 1.25 million square feet of office space, 300 condos, a hotel and 70,000 square feet of retail space on the 12.5 acres where the company is based at 8300 Maryland Ave. Brown Shoe put its headquarters campus on hold in late 2008 in the face of a soured economy and declining profits at the $2.4 billion footwear company.
The developers for the project are Clayco, U.S. Equities Realty and Hutkin Properties Group. Brown Shoe owns most of the redevelopment site in the 8000 block of Maryland Ave. in Clayton. “We’ll certainly still be involved with the Brown Shoe project,” Bob Wislow, CEO of U.S. Equities, said this month. “It will come back on when the economy changes. It’s just so difficult to get financing now.”
http://stlouis.bizjournals.com/stlouis/ ... ocus3.html
$568 million
8300 Maryland Ave.
Status: On hold
In April 2008, Brown Shoe Co. announced plans for a new headquarters building that would anchor a mixed-use project with 1.25 million square feet of office space, 300 condos, a hotel and 70,000 square feet of retail space on the 12.5 acres where the company is based at 8300 Maryland Ave. Brown Shoe put its headquarters campus on hold in late 2008 in the face of a soured economy and declining profits at the $2.4 billion footwear company.
The developers for the project are Clayco, U.S. Equities Realty and Hutkin Properties Group. Brown Shoe owns most of the redevelopment site in the 8000 block of Maryland Ave. in Clayton. “We’ll certainly still be involved with the Brown Shoe project,” Bob Wislow, CEO of U.S. Equities, said this month. “It will come back on when the economy changes. It’s just so difficult to get financing now.”
http://stlouis.bizjournals.com/stlouis/ ... ocus3.html
I hope this gets re-announced soon. This could be a great location for Kellwood.
Brown Shoe acquires athletic footwear company that makes Avia, ryka
http://www.stltoday.com/business/local/ ... 2bc8b.html
http://www.stltoday.com/business/local/ ... 2bc8b.html
... and AND1. Proof STL companies aren't always on the merged/acquired end of the M&A action. Even if it isn't a deal to consume an already large and well-known company, it only helps ours grow larger. And in that light, seems Brown Shoe will be taking on the sports apparel market with this one.
Brown Shoe is closing down distribution center in Wisconsin. I hate to hear that more people are losing their jobs. On the other end, I do hope some of these jobs can come here.
http://www.stltoday.com/business/local/ ... f6878.html
http://www.stltoday.com/business/local/ ... f6878.html
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http://www.bizjournals.com/stlouis/blog ... 2012-12-18Brown Shoe 'dazzled' in 2012, U.S. News reports
Brown’s stock appreciated 111 percent through early December. Shares of Brown’s stock closed at $18.36 today, up 122 percent from $8.28 on Dec. 14, 2011.
How many more years like 2012 are needed to get this one back on track?
Now that Brown Shoe is a healthier company and the recession nearly over, is Brown's new headquarters project back on track?
New renderings from Forum Studios/Clayco.
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New renderings from Forum Studios/Clayco.



Too bad Brown Shoe couldn't just drop the desire to own/develop its real estate and relocate to BPV. That rendering would fill in a BPV corner nicely or any number of infill locations downtown.
What a depressing project. Hopefully they go back to the drawing board before deciding to do anything.
A few thoughts that I'm sure many on this board have already thought of.
- Get rid of the surface parking fronting Maryland Avenue.
- Those parking structures are huuuge!
- The power substation may be ugly, but I don't like how this development turns its back and fails to integrate Hunter Ave and the Centennial Greenway into the development. I know the area is technically part of Ladue and there would be a small struggle for Ladue and Clayton to cooperate with Brown Shoe on the development of this area, but...
- If the Westport MetroLink line is ever built, a stop at Ladue Rd is a no brainer. This development needs to better acknowledge that possibility. Could Clayton or the county enact a fee on this development in exchange for lowered parking requirements, a fee that would go towards MetroLink expansion?
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My Thought
It took me a while to wrap my head around the site plans relation to the renderings. All the renderings are of the "Office Building 1" west of Gay Ave and the garage south of it, so that's an awesome improvement even if they taller building is a little plane.
The rest of the site plans remains unrendered but is truely aweful compared to what is currently there. Why tear the current buildings down at all. It could be converted to residential and retail as needed. Add street parking on Ladue and widen the side walks on that side to accomodate outdoor seating. If highrise residential is in the cards for this site build it on surface lots east and west of the old garage which would be for residential tenants.
It took me a while to wrap my head around the site plans relation to the renderings. All the renderings are of the "Office Building 1" west of Gay Ave and the garage south of it, so that's an awesome improvement even if they taller building is a little plane.
The rest of the site plans remains unrendered but is truely aweful compared to what is currently there. Why tear the current buildings down at all. It could be converted to residential and retail as needed. Add street parking on Ladue and widen the side walks on that side to accomodate outdoor seating. If highrise residential is in the cards for this site build it on surface lots east and west of the old garage which would be for residential tenants.
I understand the apprehension about the building's design, but for the most part, it just seems like a utilitarian structure i.e. built to accommodate for practical purposes while not being heavy on design. Although I liked the original Brown Shoe design and the current design could be better, the current design, in my opinion, isn't a total loss.
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My beef is that it is another partially-brown and boxy exterior, which seem to be commonplace with buildings in downtown Clayton. Although Park East upped the ante in the CWE, all of St. Louis' skylines need more intrigue.
Although the current Brown Shoe design could use a little more flair, nowadays the more avant-garde designed buildings, based on my observations, are pretty pricey. A potential tenant might not want to pay pricey rent for pricey new digs.
The Tower at PNC Plaza in Pittsburgh is costing roughly $400-million bucks - twice the amount of Centene Plaza, which was slightly less than $200-million. Tenants in Tower at PNC Plaza will be paying some dough.
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My beef is that it is another partially-brown and boxy exterior, which seem to be commonplace with buildings in downtown Clayton. Although Park East upped the ante in the CWE, all of St. Louis' skylines need more intrigue.
Although the current Brown Shoe design could use a little more flair, nowadays the more avant-garde designed buildings, based on my observations, are pretty pricey. A potential tenant might not want to pay pricey rent for pricey new digs.
The Tower at PNC Plaza in Pittsburgh is costing roughly $400-million bucks - twice the amount of Centene Plaza, which was slightly less than $200-million. Tenants in Tower at PNC Plaza will be paying some dough.

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^ that pic above is the PNC Tower in Pittsburgh featuring a solar tower. Check out the link.
^ I know the pic on the bottom is the PNC Tower proposal, I'm talking about the model with multiple hi rises.
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the pretty render Arch City posted is from 2008. It's not the new one.









