Ballpark Village is a strange deal. Personally I am not attracted to this sort of development at all (I travel to KC every month for work and P&L is the last place on my list of things to do there). However, if you follow this development the general public is very excited. While the majority of the people on this blog, myself included, would prefer to spend our time and money in STL's unique neighborhoods and original establishments, suburbanites love this type of thing. For them it is a "safe" comfortable urban experience. I truly believe it fits a niche and will serve its purpose of having a segment of the population spend time and money downtown that they otherwise wouldn't have.
This development does need more though. A lot more. The only way it can separate itself from the inevitable flop of a Union Station or St Louis Centre is to add a residential and office component. This needs to happen quickly. A decade later would be to late. If and when the residential component is added the real win will be if they can leverage the Cardinals brand and attract residents that would have never considered living in the city without this development.
This development does need more though. A lot more. The only way it can separate itself from the inevitable flop of a Union Station or St Louis Centre is to add a residential and office component. This needs to happen quickly. A decade later would be to late. If and when the residential component is added the real win will be if they can leverage the Cardinals brand and attract residents that would have never considered living in the city without this development.














