(and it's on top of the Apple TV+ base subscription).
It's a separate subscription, not an add on. MLS is available on its own without a AppleTV+ subscription, it just shares the same app.
Interesting, did not know that. So you can get the MLS season pass but not have the ability to watch Ted Lasso, even though both are hosted on the same service?
Ah, just looked it up - apparently it's $2/month less expensive if you subscribe to MLS Season Pass with an Apple TV+ subscription (12.99/mo + 6.99/mo).
(and it's on top of the Apple TV+ base subscription).
It's a separate subscription, not an add on. MLS is available on its own without a AppleTV+ subscription, it just shares the same app.
Interesting, did not know that. So you can get the MLS season pass but not have the ability to watch Ted Lasso, even though both are hosted on the same service?
Ah, just looked it up - apparently it's $2/month less expensive if you subscribe to MLS Season Pass with an Apple TV+ subscription (12.99/mo + 6.99/mo).
Point is being proven that wherever MLS games are housed, it's 1) kinda confusing and 2) not well-explained by MLS
^ You will need the Apple TV app to watch either Apple TV+ or MLS Season Pass. You do not need an Apple TV+ subscription, however, to have MLS Season Pass ($79 w/ Apple TV+; $99 w/o).
If you do plan to buy it and haven’t yet. Get the free trial of apple+ then take the $20 discount. Cancel the trial before it’s up (or after you buy the mls package.
Also the first now 5 away games will be/have been free on apple. They have 6 a week and we have had one every other week.
Confusion with how to watch the team is definitely something I overhear when people have spoken about the team. Most probably just don't bother to figure it out. That hurts picking up casual fans. Or they just watch a pirate stream.
Confusion with how to watch the team is definitely something I overhear when people have spoken about the team. Most probably just don't bother to figure it out. That hurts picking up casual fans. Or they just watch a pirate stream.
Not much City SC can do about it, unfortunately.
I think people also just get tired of signing up for new services and accounts.
Confusion with how to watch the team is definitely something I overhear when people have spoken about the team. Most probably just don't bother to figure it out. That hurts picking up casual fans. Or they just watch a pirate stream.
Not much City SC can do about it, unfortunately.
I think people also just get tired of signing up for new services and accounts.
Agreed. I would occasionally tune-in and possibly even become a casual fan. That won't happen if I can't watch on the 215 channels I have on AT&T. I won't bother signing up for Apple soccer or whatever it is called.
Agreed. I would occasionally tune-in and possibly even become a casual fan. That won't happen if I can't watch on the 215 channels I have on AT&T. I won't bother signing up for Apple soccer or whatever it is called.
Yeah, it's a shame. They can obviously find 20,000 die-hards every week to fill the stadium, but I don't see how they attract interest from the other million locals when you have to pay Apple to check them out. Half the population probably couldn't figure out how to add AppleTV to their Netflix if their lives depended on it.
Ehh, I'm not buying that. Some people may choose not to purchase MLS Season Pass to watch. But there's also a ton of people who don't want to deal with the hassle of signing up for cable just to watch the Cardinals and Blues. And professional sports (minus only a handful of games) require the financial investment of paying for cable and/or internet too. MLS chose this route as their sole source of game access. I highly doubt they would have agreed to this had their market research told them it would be to their detriment.
Soccer skews younger. Younger usually can figure out how to use an app and is more likely a cord cutter anyway.
I hate to see what the cardinals fan crowd does when Ballys goes under and they have to figure out how to stream, based on the uproar when Facebook/YouTube is steaming a game.
Half the population probably couldn't figure out how to add AppleTV to their Netflix if their lives depended on it.
If they are trying to add Apple TV to their Netflix they have bigger problems.
It's not really their problem, it's MLS's problem.
jshank83 wrote:Soccer skews younger. Younger usually can figure out how to use an app and is more likely a cord cutter anyway.
I hate to see what the cardinals fan crowd does when Ballys goes under and they have to figure out how to stream, based on the uproar when Facebook/YouTube is steaming a game.
Even young people get tired of managing eight streaming services. Obviously the soccer fans are going to figure it out but how many casual viewers are going to click over a channel and get caught up in an MLS game vs casually signing up for MLS Season Pass?
Laife Fulk wrote:Ehh, I'm not buying that. Some people may choose not to purchase MLS Season Pass to watch. But there's also a ton of people who don't want to deal with the hassle of signing up for cable just to watch the Cardinals and Blues. And professional sports (minus only a handful of games) require the financial investment of paying for cable and/or internet too. MLS chose this route as their sole source of game access. I highly doubt they would have agreed to this had their market research told them it would be to their detriment.
Back when I watched sports regularly I never needed cable to keep up with the local sports teams, much less a bespoke subscription. Maybe if I wanted to watch every team simultaneously, or blacked-out home games.
Had an AppleTV device already; they're awesome. I gladly subscribe, whole season pass. Great excuse to have people over, and it's the greatest thing to not have your broadcast cutting to a commercial break every ten minutes.
See, that's why soccer's on AppleTV and not mainstream networks: the networks won't get as much from advertisers because the game's halves don't stop every couple of minutes "for an important commercial announcement by our sponsors." Televised sports in the US live off of advertisers; hell, half the reason the Super Bowl is watched is for the ads. Soccer has never been big in the US because they could never get a broadcaster who could eat the costs of running 45+ minute halves without ad breaks. We finally have one: subscription-based broadcasting. That's how they pay their bills. I'll gladly pay a little extra to avoid ads and keep the game going.
And if that's still too much, go to the bar and watch it there. Be social, and let them pay the bills you won't. You'll just have to pay the bar for your beer.
Ehh, I'm not buying that. Some people may choose not to purchase MLS Season Pass to watch. But there's also a ton of people who don't want to deal with the hassle of signing up for cable just to watch the Cardinals and Blues. And professional sports (minus only a handful of games) require the financial investment of paying for cable and/or internet too. MLS chose this route as their sole source of game access. I highly doubt they would have agreed to this had their market research told them it would be to their detriment.
I think MLS & Apple is growing into an optimal viewing experience, imho. No blackouts, stream whenever/wherever. Should get better in the years to come.
MLB is a train wreck when it comes to broadcasts. I wish they could go through the MLBTV app with no blackouts, but cable companies offer them more money.
Ehh, I'm not buying that. Some people may choose not to purchase MLS Season Pass to watch. But there's also a ton of people who don't want to deal with the hassle of signing up for cable just to watch the Cardinals and Blues. And professional sports (minus only a handful of games) require the financial investment of paying for cable and/or internet too. MLS chose this route as their sole source of game access. I highly doubt they would have agreed to this had their market research told them it would be to their detriment.
I think MLS & Apple is growing into an optimal viewing experience, imho. No blackouts, stream whenever/wherever. Should get better in the years to come.
MLB is a train wreck when it comes to broadcasts. I wish they could go through the MLBTV app with no blackouts, but cable companies offer them more money.
5 years from now I think NHL and MLB will have the same setup with the way RSNs are going bankrupt.
Casuals aren’t going to become a fan by flipping cable channels either. They become fans by seeing highlights on social media, watching games at sports bars with other fans, and attending games themselves.
Point being, I don’t think MLS being on Apple TV will effect growth all that much.
Even young people get tired of managing eight streaming services. Obviously the soccer fans are going to figure it out but how many casual viewers are going to click over a channel and get caught up in an MLS game vs casually signing up for MLS Season Pass?
That's the thing: you don't have to manage another streaming service. Any television young enough to have been bought by someone who ditched cable or never had it in the first place will already have all the streaming services pre-loaded on it. And you don't actually have to subscribe to anything to watch an MLS game. It's not hard. If you have your set connected to the internet, and they do, you just have to sign in to your Apple account, which everyone who has an iPhone, iPad, or Mac of most any sort has anyway. It's essentially a streaming service everyone already has, with or without a subscription. Nearly everyone with a smart TV already has the ap, and nobody really minds using a dozen different programs. It's no different than watching a dozen different channels. YouTube is a channel. AppleTV is a channel. Roku is a channel. The only issue people seem to have is when you have to pay for a dozen different channels. And you know what? MLS has bunches of free games every week. Half of our games have been free so far. Nobody remotely phone savvy is going to have much or a problem with this. It's just the new post-cable business model. Personally, except for the audio issues previously discussed, I love it and I desperately wish MLB would get off its duff and follow suit.
Laife Fulk wrote:Ehh, I'm not buying that. Some people may choose not to purchase MLS Season Pass to watch. But there's also a ton of people who don't want to deal with the hassle of signing up for cable just to watch the Cardinals and Blues. And professional sports (minus only a handful of games) require the financial investment of paying for cable and/or internet too. MLS chose this route as their sole source of game access. I highly doubt they would have agreed to this had their market research told them it would be to their detriment.
Back when I watched sports regularly I never needed cable to keep up with the local sports teams, much less a bespoke subscription. Maybe if I wanted to watch every team simultaneously, or blacked-out home games.
My recollection is that back in five VHF channel broadcast days it was way the heck south of half of all Cardinals games that were on television. You simply couldn't watch every game and that was fine. You kept up by watching, reading the paper, and listening to KMOX. But cable changed the equation. Suddenly you could watch every game if you wanted to, save for a few that were blacked out to encourage fans to actually go to the stadium and buy tickets. And at the time, everyone wanted cable. (Except me, since it was expensive and I was a poor college student.)
And while I have occasionally used an MLB streaming subscription to watch late season games with the aid of a good VPN to overcome the local blackout issues, I have never even considered a cable subscription. They're way to darned much money for way to much junk that's of no interest at all to me. Laife is dead on the money. I'm sure MLS did their market research. It's always a trade. Does your audience skew cable or streaming? They seem to have picked streaming, and that's just the way it's done. AppleTV is essentially a streaming "channel." And those are the only channels I myself care about. (Don't even know what number goes with which service anymore. If you don't have a streaming ap I'm not going to see you. And I'm fifty.)
My recollection is that back in five VHF channel broadcast days it was way the heck south of half of all Cardinals games that were on television. You simply couldn't watch every game and that was fine. You kept up by watching, reading the paper, and listening to KMOX. But cable changed the equation. Suddenly you could watch every game if you wanted to, save for a few that were blacked out to encourage fans to actually go to the stadium and buy tickets. And at the time, everyone wanted cable. (Except me, since it was expensive and I was a poor college student.)
And while I have occasionally used an MLB streaming subscription to watch late season games with the aid of a good VPN to overcome the local blackout issues, I have never even considered a cable subscription. They're way to darned much money for way to much junk that's of no interest at all to me. Laife is dead on the money. I'm sure MLS did their market research. It's always a trade. Does your audience skew cable or streaming? They seem to have picked streaming, and that's just the way it's done. AppleTV is essentially a streaming "channel." And those are the only channels I myself care about. (Don't even know what number goes with which service anymore. If you don't have a streaming ap I'm not going to see you. And I'm fifty.)
The first Cardinals games I can remember on TV was back in like 1978. They were on KSD and it was maybe 10-15 games with Jay Randolph doing play-by-play then Jack Buck or Mike Shannon rotating in for a few innings from radio. It was only road games and it was heart of summer between late May and Labor day.
Then the similar situation with the Blues as you maybe got 10-15 games on KPLR channel 11. And again they were always the road matchups. I don't remember getting any home games until the mid to late 80s.
But apparently the MLS sucks because they're not giving away every game on broadcast TV in 2023.