Some points:
1) First of all for a Consulting Firm out of another city (especially that of Detroit/hub) to comment that STL needs to attract a hub - he is completely CLUELESS of the airline industry in the USA at this time (and for the future) and makes me just roll eyes and wonder *why* a so-called consultant wouldn't KNOW the industry before smacking off a statement that is utterly ignorant.
The current hub status of the last four legacy airlines in the USA (especially the traditional hub/spoke
American/United and Delta) are locked up and they are NOT going to be opening any new hubs - only expanding/cutting the ones they have now. They are strategically located for them and over the last 20 years (after 9/11) those airlines positioned themselves to make money at those hubs while cutting redundant ones [as noted in posts above]. Secondly, the air industry will increase with post-covid world, but it will take some time and airlines will wait to increase frequency everywhere in those solid hub cities.
The Other Legacy Airline - Southwest and growth at STL
Then there is the other legacy Southwest (which is considered legacy now) and they have more of a point to point system - however, changing into more of a Hub system too. And yes, Southwest does consider St. Louis as one of their connection hubs today. They have continued to build on their STL Hub over the past 20 years and more so after American pulled flights. Southwest has been good to STL and more connections are flowing through STL than even BNA (Nashville). They have been increasing their frequency and destinations in both markets - however STL is still outpacing BNA with Southwest. Prior to Covid, Southwest was planning even more expansion in STL on frequency and destinations, but had to pull back here as well as all markets. In September of last year (2020) in the middle of the Covid crisis - Gary Kelly SWA CEO said... (when speaking on terms of adding new airports/destinations and increasing service to them) "Now, if things get back to normal, those kinds of opportunities will have a hard time competing for our need to invest in
St. Louis or Nashville or Austin. It just creates a really unique opportunity to expand the route map. I know it will be successful."" [see below]
Southwest STL and BNA Hubs:
STL: 56 Nonstop Destinations (includes yearly Cancun and Seasonal Punta Cana) 18 Gates total
BNA: 52 Nonstop Destinations (includes seasonal Cancun) 16 Gates (16 gates now total *just added 6 more after construction ended during Covid)
Two articles to read:
Southwest and Their "HUBS":
https://thepointsguy.com/news/does-sout ... have-hubs/
Gary Kelly SWA CEO Q&A Article during the pandemic:
https://thepointsguy.com/news/southwest ... lly-qanda/
Gary Kelly has said many times that STL and BNA (just opened new Southwest concourse) growth is DUE TO that fact that Southwest literally has their own Terminals/Concourses in these cities. STL can continue to grow into the "D" gates and Nashville has just opened an addition concourse with 6 new gates there (ironically in D Concourse).
One advantage to their total numbers at BNA is that Allegiant is flying through the airport there as well... no loss of love for allegiant - but we split our airports total passenger numbers with MidAmerica-St. Louis when it comes to the low-cost Allegiant. Allegiant has built up over time in STL at BLV but I really feel they could have built up at Lambert further if we didn't have the two airport option.
When STL was TWA's Hub
I think it is interesting to note that when TWA was at their highest level of flying through their STL mega-hub, the airline served approximately
75 Nonstop Mainline destinations and 2 EU Mainline International Destinations - and their feeder had 24 additional small markets (like Madison/Council Bluffs/Lincoln/Branson etc) on TWexpress small planes.
TWA 2001 STL
Today STL International is serving
76 Nonstop Mainline destinations. (most all of the small market TWE destinations are gone in addition to Paris and London EU destinations). That being said, when comparing destinations for STL travelers - most can get where they need to go on one flight in the continental USA, Toronto, and Caribbean Destinations.
Final Thought(s)
STL International is growing and the growth was huge in the past 5 years for sure - and without the pandemic hitting, we would have had even more destinations and frequencies added in the past 12 months with Southwest (and possibly others). I know this will continue after air travel builds back up to pre-Covid levels, but airlines have to be pretty conservative everywhere right now. Delta and United have majorly cut frequency and service to many markets. Southwest, however, has added many new markets during Covid - such as MIA, ORD, Long Beach, Houston Intercontinental, and others. STL is enjoying some of those new destinations with Southwest already and adding several this Spring yet. I think we will get another Southwest lump of new destinations once the demand returns to the skies.