I'm guessing they can probably be controlled remotely by computer from anywhere, given that you can control pretty much anything remotely from anywhere with a computer now. I'm pretty sure the ribbon board on the Cardinals Nation rooftop seats is controlled from inside the stadium during games.chaifetz10 wrote: ↑Jul 13, 2020It can be dimmed extremely quickly, and without much effort. The main FSMW Live and outdoor screen are both controlled from the DJ booth - and brightness is something that takes literally seconds to adjust. Even if this screen was controlled by a different computer in the apartment offices, it's still very simple to do. Cordish / BPV just need to receive feedback that it's too bright at night.EssTeeEll wrote: ↑Jul 13, 2020^ I wonder what its fate will ultimately be. You'd think simply turning down the brightness could be done in a matter of minutes or less. Has it done anything other than cycle through different colors within the past week? Honestly, if it's between that and streaming video, the solid color changes might be the best option.
Something else I think about...no way it would be as obvious from inside Busch with all the stadium lights on, but what are the chances players complain about it being a distraction at the plate? Or going back on a fly ball/popup? If it's truly that bright, it could be enough they'd be annoyed by it. Then again, it might not even be on during games, so who knows?
^ I figured it was super simple. I've seen it bright as day while walking my dog around Soulard in the daytime, so I figured it's pretty blinding at night. Maybe the Cards will use it as their version of the Astros and trash cans.
I'm feeling a 12th World Series.
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Apart from the screen, loving how this phase is turning out.
Had an interesting discussion with a friend a couple of days ago about whether the heavy Cardinals branding will hurt the development in the long term (compared to a neutrally branded development like KC's P&L). He brought that non-sports fans may hear "Ballpark Village" and assume that it's not much more than a spot for going out after game nights. Or that the enclosed plaza may serve to close the development off from the street grid in the long run, making it feel more like an extension of Busch Stadium rather than a "district" of downtown STL.
Just wanted to shoot this in here to hear your thoughts. Not complaining or looking for any change -- just wanted to bring it the topic.
Had an interesting discussion with a friend a couple of days ago about whether the heavy Cardinals branding will hurt the development in the long term (compared to a neutrally branded development like KC's P&L). He brought that non-sports fans may hear "Ballpark Village" and assume that it's not much more than a spot for going out after game nights. Or that the enclosed plaza may serve to close the development off from the street grid in the long run, making it feel more like an extension of Busch Stadium rather than a "district" of downtown STL.
Just wanted to shoot this in here to hear your thoughts. Not complaining or looking for any change -- just wanted to bring it the topic.
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The ribbon board on Cards Nation is controlled by the Stadium, and the FSMW Live and outdoor screen also switch over to Busch Stadium control right before first pitch - but audio inside is still controlled through the DJ Booth. And they're not remotely controlled, you have to have access to the on site programming.DTGstl314 wrote: ↑Jul 13, 2020I'm guessing they can probably be controlled remotely by computer from anywhere, given that you can control pretty much anything remotely from anywhere with a computer now. I'm pretty sure the ribbon board on the Cardinals Nation rooftop seats is controlled from inside the stadium during games.
Right, but I assume it's all through a computer program, no? I only meant remotely in the sense that you can access any computer from anywhere, as long as that computer is connected to the internet and allows remote access.chaifetz10 wrote: ↑Jul 13, 2020The ribbon board on Cards Nation is controlled by the Stadium, and the FSMW Live and outdoor screen also switch over to Busch Stadium control right before first pitch - but audio inside is still controlled through the DJ Booth. And they're not remotely controlled, you have to have access to the on site programming.DTGstl314 wrote: ↑Jul 13, 2020I'm guessing they can probably be controlled remotely by computer from anywhere, given that you can control pretty much anything remotely from anywhere with a computer now. I'm pretty sure the ribbon board on the Cardinals Nation rooftop seats is controlled from inside the stadium during games.
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There are dedicated computers for these boards, yes, but they use Daktronics Show Control System (or at least they did up until recently - not sure if that's changed in the last year or so). But it's all interconnected to the other BPV AV equipment and required programs. So no, it's not as simple as logging in through some VPN and then you would have remote access to everything. It's all based around being on site.
I don't think they will notice. That would be really high for a batter looking at the pitcher. Players playing a fly ball will be looking toward the plate and away from it (even if running away from the plate). I do expect it to be on during games. Just I don't think it would be any worse than the scoreboards in the OF.EssTeeEll wrote: ↑Jul 13, 2020^ I wonder what its fate will ultimately be. You'd think simply turning down the brightness could be done in a matter of minutes or less. Has it done anything other than cycle through different colors within the past week? Honestly, if it's between that and streaming video, the solid color changes might be the best option.
Something else I think about...no way it would be as obvious from inside Busch with all the stadium lights on, but what are the chances players complain about it being a distraction at the plate? Or going back on a fly ball/popup? If it's truly that bright, it could be enough they'd be annoyed by it. Then again, it might not even be on during games, so who knows?
^ That's true about the scoreboards, but I think they're pretty static during the games. I was more thinking about the constant changing of the screen at BPV. And I know these guys are elite, but I thought if the thing was bright enough and changing enough it still could be an issue. But I'm probably just overthinking it, and I haven't seen it from field level. And we don't know how it will ultimately be used.
I think you are just over thinking it. Other sports have moving scoreboards during plays, basketball, football, hockey, soccer, etc and I have never noticed them distracting anything. I think the bright lights lighting up the field will overpower anything.EssTeeEll wrote: ↑Jul 14, 2020^ That's true about the scoreboards, but I think they're pretty static during the games. I was more thinking about the constant changing of the screen at BPV. And I know these guys are elite, but I thought if the thing was bright enough and changing enough it still could be an issue. But I'm probably just overthinking it, and I haven't seen it from field level. And we don't know how it will ultimately be used.
Basketball and hockey video boards are all mounted directly above the center of the court/rink, so they are completely out of the line of sight of the players below. Most video boards in football stadiums are mounted pretty high above the field, and generally won't be in the players' line of sight.jshank83 wrote: ↑Jul 14, 2020I think you are just over thinking it. Other sports have moving scoreboards during plays, basketball, football, hockey, soccer, etc and I have never noticed them distracting anything. I think the bright lights lighting up the field will overpower anything.EssTeeEll wrote: ↑Jul 14, 2020^ That's true about the scoreboards, but I think they're pretty static during the games. I was more thinking about the constant changing of the screen at BPV. And I know these guys are elite, but I thought if the thing was bright enough and changing enough it still could be an issue. But I'm probably just overthinking it, and I haven't seen it from field level. And we don't know how it will ultimately be used.
Baseball is unique in that the main video board is almost always directly in the line of sight of the batter, which is why the image is always static when anybody is at bat. It's the same reason why there are no seats in any MLB stadium in the batter's eyes section in dead center field, and any advertising in the batter's eye section is only shown between half innings. Note that the big yellow Edward Jones sign in center field at Busch Stadium is only displayed between innings.


Anyway, as for the hideous trapezoid TV atop OCW, I can't imagine anything displayed on it will have any impact on gameplay given that it is so far above the stadium that the batter will never be looking directly at it as he awaits the pitch.
Scaffolding disappeared this morning sometime between 8:30-9:00, but still no ONE sign up (but at least we've still got that ridiculous trapezoid screen, amiright?)...Gary5071 wrote: ↑Jul 10, 2020They been using the scaffolding for the installation of the last pieces of missing glass panels up on the crown the last few days, but will also keep it up to help with the sign installation within the coming week and a half.

Anybody have any timeline on when the Salt+Smoke build out in the SE corner is supposed to be complete? Clearly it's not going to be finished when tenants start moving in a little more than two weeks from now.
As you can see, it gets mostly drowned out by the stadium lights when they are on...EssTeeEll wrote: ↑Jul 13, 2020Something else I think about...no way it would be as obvious from inside Busch with all the stadium lights on, but what are the chances players complain about it being a distraction at the plate? Or going back on a fly ball/popup? If it's truly that bright, it could be enough they'd be annoyed by it. Then again, it might not even be on during games, so who knows?

It's obviously still very bright, but nowhere near as bright as the stadium lights.
I think the problem there is that the stadium lights are far more directional than a giant soft facade of projected light. So depending where you are at in the stadium lights, they will look far brighter. But in general, that giant TV is just a fat hot spot on the skyline.
Either way. I don't get its purpose, even if it is dim. It looks cheap and an afterthought. Just install a back-lit "One" on the top.
Either way. I don't get its purpose, even if it is dim. It looks cheap and an afterthought. Just install a back-lit "One" on the top.
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i take it all back—i'm sold on the trapezoid as long as it only shows color patterns or an eyeball.
^ Lol. Or maybe just a cardinal eye from their logo. Quick - someone Photoshop that in.
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One blink = fastball. Two blinks = curveball. Three blinks = slider. Four blinks = changeup. Oh wait we're not the Astros.
The “ONE” sign is already manufactured, just waiting on the city to issue the permit which was applied for on June 24th.
Perfect. This is the play.Elek.borrelli wrote: ↑Jul 15, 2020On it
Don't get me wrong, I still think it's still hideous and detracting to the overall appearance of the building and wish it had never been installed, I was merely commenting on the likelihood of its brightness having any impact on games taking place down in the stadium below. With the stadium lights turned on, you can see that it will obviously have no real impact on the field of play.bwcrow1s wrote: ↑Jul 15, 2020I think the problem there is that the stadium lights are far more directional than a giant soft facade of projected light. So depending where you are at in the stadium lights, they will look far brighter. But in general, that giant TV is just a fat hot spot on the skyline.
Either way. I don't get its purpose, even if it is dim. It looks cheap and an afterthought. Just install a back-lit "One" on the top.
Ballpark Village featured in the Wall Street Journal:
"With Play on Pause, Sports Teams Forge Ahead With Real-Estate Projects"
https://www.constructforstl.org/with-pl ... -projects/
"With Play on Pause, Sports Teams Forge Ahead With Real-Estate Projects"
https://www.constructforstl.org/with-pl ... -projects/
American sports teams are doubling down on ambitious real-estate projects, despite the coronavirus pandemic that has shut down most live entertainment from coast to coast.
This summer, the owner of the Los Angeles Angels baseball team laid out a master plan for 150 acres of apartments, restaurants and retail surrounding the team’s Anaheim, Calif., stadium. A venture of the St. Louis Cardinals and Cordish Co. is set to open a newly constructed apartment tower in the coming weeks, featuring in-unit views of games at Busch Stadium below.
As professional sports team revenues are getting crushed due to the lack of ticket sales and television deals, alternative revenue streams could become increasingly important for sports teams, which in recent years turned more to their real-estate assets to supplement their core business.
“A lot of ownership groups are not making a lot of money off the team,” said James Renne, national director of the sports and entertainment division of real-estate advisory firm JLL. Mr. Renne said teams that successfully monetize their land can boost annual revenue between 50% and 100% in non-pandemic times by adding cash-flowing businesses, such as bars, hotels or auxiliary entertainment venues.
But it can take a long time. Many investments don’t pay off for years and the Angels project, for example, won’t start construction until 2025. In the case of the Cardinals, it has taken seven years to get to the opening of the final phase of the 850,000-square-foot project known as Ballpark Village, which includes office, restaurants and outdoor space in addition to apartments.
“It is a revenue and an economic opportunity, but it’s kind of a long-term one. These are big investments,” said Bill DeWitt, managing partner and chairman of the Cardinals.
With the continuing demise of regional shopping centers due to e-commerce, developers and planners have turned to stadium projects as new hubs of retail and entertainment. Meanwhile, the profits from these projects have helped teams reduce, but not eliminate, their need for public subsidies for new venues such as tax abatements or exemptions, which are often criticized for steering public money into projects that don’t substantially benefit taxpayers.
Cordish has done several of these projects, including working with the Cardinals in St. Louis and the Texas Rangers baseball team in Arlington, Tex.
The St. Louis Cardinals’s 850,000-square-foot project known as Ballpark Village includes office, restaurants and outdoor space in addition to apartments.
PHOTO: CORDISH COS.
In Saint Paul, Minn., the architecture firm Populous, which also specializes in sport-oriented development plans, has teamed up with the owner of the Minnesota United soccer team to develop 35 acres, or roughly 10 urban blocks, around the newly built Allianz Field. The planned project would entail a series of mixed-use buildings, including up to 800 apartments, approximately 200,000 square feet of retail and 720,000 square feet of office space.
Some stadium-anchored redevelopment projects have sparked complaints of gentrification from local residents. John Shreve, a principal architect at Populous, said the Saint Paul project has been trying to incorporate ideas from community members, particularly on the kinds of amenities and businesses they would like to see, including basic services such as hardware stores and hair salons.
Part of the idea behind these stadium developments is about “blurring the lines between where a sports building like this stops and starts,” Mr. Shreve said, by more closely integrating urban stadiums with their surroundings.
But for some people, the stadium and the team are still the biggest draw of all. Cardinals superfans Geoff Conway and Julia Chalfant, both 29 years old, said they are set to move into their new home at the One Cardinal Way rental building in Ballpark Village next month.
They and their neighbors could be the only Cardinals fans who can watch live baseball in person this season, as ticket-holders aren’t likely to be allowed back to the stadium in time for the beginning of play this year.
“It’s kind of a way of life,” Ms. Chalfant said of her lifelong Cardinals fandom, a history that includes breaking her hand to catch an unobstructed foul ball at a 2012 game against the Chicago Cubs at Busch Stadium. “I’m going to live and breathe it,” she said. “But within the building.”
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