While every building doesn't have to be a modern masterpiece or avant-garde, you certainly can have buildings with great urban-form and modern design.
Again, WU's Loop Lofts aren't considered to be a "masterpiece", yet, the design is urban in form, the project is modern and doesn't distract heavily from the older existing architecture. It's a perfect blend of where new modern urban-form meets the old classic/traditional architecture of The Loop.
In my opinion, without being too extravagant, the Loop Lofts took The Loop out of its "time-warp".
I think St. Louis and DC are two different animals. While DC has a strict height limit, St. Louis does not. DC - for the most part - is literally forced to build in urban-form. Also, because of this limit, DC has a shitload of new modern-designed, urban-desinged buildings that fit within their height limit whereas St. Louis doesn't.
If St. Louis is going to build dinky towers and mid-rises, at least make the designs interesting
and urban - particularly east of I-170.
Below are some residential design proposals from a few cities in North America. With the exception of the one in Dallas, notice they are all 13-stories, urban-formed and contains either brown trimming and/or brown accents. None of these are avant-garde or masterpieces, but they are modern. They are not sterile and they have either recessed or extended balconies.
By the way, Denver is a "brown" city like St. Louis. They like to build "brownish" projects too, but Denver also has newer towers with major modern flair dotting the landscape as well.
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Quebec, Canada
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Dallas, Texas
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Denver, Colorado
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Denver, Colorado
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Denver, Colorado