Loads alone rarely tell a story about the commercial merits of a market and its performance. High load factor if anything is usually a proxy for low RASM (revenue per available seat mile), but each marker is unique. Most people on this forum are understandably looking at this from a STL perspective but you have to understand to Southwest (or any airline) in an operation with sizable flow the tracing of revenues and allocation of costs is a highly subjective evaluation that can at times be arbitrary.dredger wrote: ↑Dec 29, 2017Southwest to me seems that are trying to pull some traffic out Delta's respective hubs up north and route it through STL instead of Midway. I have Delta SFO to Detroit flight on Tuesday and my recent experience is that almost all the SFO Delta hub flights, except red eyes, coming and going from the West Coast are full whether it be Atlanta (even more so), MSP, or Detroit. Sure Delta takes advantage of it in pricing. The best two cents I can offer is maybe they see an opportunity if Delta is cautious on upping frequency, capacity from northern plains/upper midwest going west.jshank83 wrote: ↑Dec 28, 2017
5 Lowest Total Load Factor % routes on Southwest.
Minneapolis MN (MSP) 67.33%
Tulsa OK (TUL) 69.82%
Detroit MI (DTW) 70.65%
Chicago IL (MDW) 71.95%
Kansas City MO (MCI) 72.02%
Thoughts: I was really surprised MKE was so high, but now I guess we know why a frequency was added. Same with SAN going from seasonal to 2x daily so quickly. MSP and DTW kind of shocked me being in the lowest 5. They don't even have any months above 80%. So it surprises me MSP goes to 3x.
The plus side for me in recent years when using my Delta miles into St. Louis is that my upgrades come easier via MSP. Delta flights not exactly full either the last couple of times I have flown into STL. I also have much easier time and use less frequent flyer miles to get my step daughter out west if she routes through MSP and or back tracks to Detroit & then west..
Delta, IMO doesn't have the most sophisticated yield management team, personnel or processes in the industry they just happen to have been dealt/managed to create a very favorable hand for them to play with their network and the competitive capacity they're exposed to compared to AA or UA in their respective networks.







