It's starting tomorrow and runs through Sunday. As a car enthusiast, I should be excited, but I couldn't care less.
This show is becoming less relevant for the manufacturers that are there and more notable for those that don't bother to show up. Here's a list of brands that won't be there:
Audi
BMW
Ferrari (a stretch, I admit, since there's no dealer here)
Infiniti
Jaguar
Land Rover
Mercedes-Benz
Mini
Mitsubishi
Porsche
Saab (another stretch, since Saab is only selling existing inventory and not manufacturing cars while its future is doubtful)
Suzuki
You'll notice the vast majority of makes that won't be present are German luxury brands. Infiniti, the Japanese luxury division of Nissan, hasn't bothered to show up for the last couple of years either. Other manufacturers skipping the show have a small presence and market share anyway, like Suzuki and Mitsubishi, but I am dumbfounded by the number of manufacturers that skip the St. Louis Auto Show each year.
What's more irritating than the absence of the aforementioned manufacturers is the nonchalant attitude of the St. Louis Auto Dealers Association that is responsible for the show. They have been responsible for it becoming less of a manufacturer-driven event and more of a carnival that happens to have a few cars on display. When they moved the show a few years back to avoid the Super Bowl, they moved it to the same weekend as similar shows in Washington and Houston. So guess where the luxury makes would rather be...and guess why St. Louis has become a third-rate alternative that doesn't even get great support from the manufacturers that are there.
When I have contacted the SLADA about the obvious decline in the quality of the show, I have received indifferent responses. They know they are losing out to DC and Houston, and they couldn't care less. For this year's show, the new car displays are limited to the old Cervantes space, while the Edward Jones Dome plays host to an eco-car display, some drifting dude that spends more time driving sideways than forward, D-list actor appearances, and various carnival barkers.
In fairness, upscale brands are represented by St. Louis Motorsports, the local dealer for Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, Maserati, and Rolls Royce. But the "Million Dollar Mile" as it's branded quickly becomes overcrowded with hoosiers and poorly-dressed 16 year-olds drooling over the velvet ropes and onto the cars. I visit St. Louis Motorsports periodically for smaller shows and club gatherings, so I think I'll pass on their display here even though I'm glad they have a presence.
I'm only going this year to take my son. Otherwise I wouldn't bother. I'll be heading to Chicago next month to see what a real auto show looks like.
This show is becoming less relevant for the manufacturers that are there and more notable for those that don't bother to show up. Here's a list of brands that won't be there:
Audi
BMW
Ferrari (a stretch, I admit, since there's no dealer here)
Infiniti
Jaguar
Land Rover
Mercedes-Benz
Mini
Mitsubishi
Porsche
Saab (another stretch, since Saab is only selling existing inventory and not manufacturing cars while its future is doubtful)
Suzuki
You'll notice the vast majority of makes that won't be present are German luxury brands. Infiniti, the Japanese luxury division of Nissan, hasn't bothered to show up for the last couple of years either. Other manufacturers skipping the show have a small presence and market share anyway, like Suzuki and Mitsubishi, but I am dumbfounded by the number of manufacturers that skip the St. Louis Auto Show each year.
What's more irritating than the absence of the aforementioned manufacturers is the nonchalant attitude of the St. Louis Auto Dealers Association that is responsible for the show. They have been responsible for it becoming less of a manufacturer-driven event and more of a carnival that happens to have a few cars on display. When they moved the show a few years back to avoid the Super Bowl, they moved it to the same weekend as similar shows in Washington and Houston. So guess where the luxury makes would rather be...and guess why St. Louis has become a third-rate alternative that doesn't even get great support from the manufacturers that are there.
When I have contacted the SLADA about the obvious decline in the quality of the show, I have received indifferent responses. They know they are losing out to DC and Houston, and they couldn't care less. For this year's show, the new car displays are limited to the old Cervantes space, while the Edward Jones Dome plays host to an eco-car display, some drifting dude that spends more time driving sideways than forward, D-list actor appearances, and various carnival barkers.
In fairness, upscale brands are represented by St. Louis Motorsports, the local dealer for Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, Maserati, and Rolls Royce. But the "Million Dollar Mile" as it's branded quickly becomes overcrowded with hoosiers and poorly-dressed 16 year-olds drooling over the velvet ropes and onto the cars. I visit St. Louis Motorsports periodically for smaller shows and club gatherings, so I think I'll pass on their display here even though I'm glad they have a presence.
I'm only going this year to take my son. Otherwise I wouldn't bother. I'll be heading to Chicago next month to see what a real auto show looks like.









