Yes, you're reading into that too much. Even if Bayer is eventually the stadium name, it won't be due to a handful German coaches.
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Yes, I know it won't be because of a few German coaches...and yes, I could be reading too much into it, but it definitely caught my attention.Laife Fulk wrote: ↑Jul 16, 2021Yes, you're reading into that too much. Even if Bayer is eventually the stadium name, it won't be due to a handful German coaches.
When you look at the big picture (CITY's overall vision, their academy vision/philosophy, and their hirings), they want to build a program that is internationally recognized.
Is there another Global company with a large presence in St. Louis that owns a European Soccer Team?
My guess is still Bayer.
So it's not going to be Starbucks? It's still interesting how people freaked out about that.
^ Never was going to be. KMOX pulled that out of their ass when someone tweeted that Starbucks had applied to put their trademark on stadiums. Apparently KMOX didn't realize there are lots of other stadiums.
(It didn't help that CITY replied with a tweet of their own containing a bunch of coffee puns though)
(It didn't help that CITY replied with a tweet of their own containing a bunch of coffee puns though)
I know. But you’d think that it was going to be called Miller Lite Stadium or Stan Kroenke Stadium with how people reacted.sc4mayor wrote: ↑Jul 16, 2021^ Never was going to be. KMOX pulled that out of their ass when someone tweeted that Starbucks had applied to put their trademark on stadiums. Apparently KMOX didn't realize there are lots of other stadiums.
(It didn't help that CITY replied with a tweet of their own containing a bunch of coffee puns though)
I'm not on the twitter so I missed all that. I just saw the discussion here which is generally much more nuanced haha.
Having said that, I go both ways on the Starbucks thing. Yes, I'd much, much rather see a local company (preferably a large, well known one) take the naming rights. Which is what's probably going to happen anyway.
But a large, multi-national company that is recognized around the globe taking the naming rights would be a solid vote of confidence in the MLS group and what they're trying to do here.
Having said that, I go both ways on the Starbucks thing. Yes, I'd much, much rather see a local company (preferably a large, well known one) take the naming rights. Which is what's probably going to happen anyway.
But a large, multi-national company that is recognized around the globe taking the naming rights would be a solid vote of confidence in the MLS group and what they're trying to do here.
I’d want a big name for stadium naming rights. Local or not. If it’s Bayer great but Starbucks would be more than fine with me.sc4mayor wrote: ↑Jul 16, 2021I'm not on the twitter so I missed all that. I just saw the discussion here which is generally much more nuanced haha.
Having said that, I go both ways on the Starbucks thing. Yes, I'd much, much rather see a local company (preferably a large, well known one) take the naming rights. Which is what's probably going to happen anyway.
But a large, multi-national company that is recognized around the globe taking the naming rights would be a solid vote of confidence in the MLS group and what they're trying to do here.
There are three reasons why companies pay to put their name up in lights on a major professional sports venue. Of the 18 stadiums with naming rights deals where MLS is the primary tenant (I counted Red Bull Arena even though naming rights and team ownership are one and the same), about half of the deals check at least two of these boxes, and a few check all three
Of the 18 stadium naming rights deals:
- Community relations / goodwill / overall corporate image
- Brand image / product or service marketing / promotional tie-ins
- Name recognition
Of the 18 stadium naming rights deals:
- All but three are significant employers in that region
- 8 are financial or real estate firms with a large regional presence
- 3 are regional healthcare systems
- 3 are foreign car companies, 2 of which have their North American HQ nearby (Audi, Subaru)
- 1 is an international shipping logistics company and large employer with HQ in the region (TQL)
- 1 is an international mining company with large operations and subsidiary in the region (Rio Tinto)
- 1 is a national retailer with no local connection (Dick's Sporting Goods)
- 1 is an international brand with no local connection (Red Bull)
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Please PLEASE call it the Square Squareor (big guess) Square.
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Square^2?GoHarvOrGoHome wrote:Please PLEASE call it the Square Squareor (big guess) Square.
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I already posted the greatest possible name involving Square and it’s a 2 for 1 deal
Square Beyond Compare Stadium
Square Beyond Compare Stadium
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^ i like it. technically i think it needs the "the" though: "The Square Beyond Compare Stadium". and the Imo's guy holding a soccer ball instead of a pizza.
We can probably eliminate one category of stadium naming rights sponsors.
The signing of Together Credit Union as "founding corporate sponsor," and "banking partner" probably precludes any financial institution w/ banking services. That would get confusing.
The signing of Together Credit Union as "founding corporate sponsor," and "banking partner" probably precludes any financial institution w/ banking services. That would get confusing.
I’d put it being National/enterprise/Alamo/WWT at about zero percent.
I think Wells Fargo, Edward Jones and Stifel could still be in the mix even though they offer banking services.urbanitas wrote: ↑Jul 17, 2021We can probably eliminate one category of stadium naming rights sponsors.
The signing of Together Credit Union as "founding corporate sponsor," and "banking partner" probably precludes any financial institution w/ banking services. That would get confusing.
Edward Jones obviously has already gone down the naming rights route. As has Stifel with the opera house.
Yeah, I should have clarified, but went for brevity instead. I was thinking of services which would overlap and compete with Together Credit Union, i.e. the traditional bank branch, home and auto loans, and ATM-type banking services, Commerce Bank for example.wabash wrote: ↑Jul 18, 2021I think Wells Fargo, Edward Jones and Stifel could still be in the mix even though they offer banking services.urbanitas wrote: ↑Jul 17, 2021We can probably eliminate one category of stadium naming rights sponsors.
The signing of Together Credit Union as "founding corporate sponsor," and "banking partner" probably precludes any financial institution w/ banking services. That would get confusing.
Edward Jones obviously has already gone down the naming rights route. As has Stifel with the opera house.
Stifel and Edward Jones would be less overlap.
I do think Wells Fargo would be too much of a conflict, unless they went with Wells Fargo Advisors Stadium maybe...
Is there any real precedent for a large, multi-national company with absolutely no corporate presence in a particular sports market shelling out tens or even hundreds of millions of dollars for corporate naming rights on a stadium in that market? As far as I know, pretty much every major corporate naming sponsor of a Big Four Five sports venue has a presence in the community of that venue.sc4mayor wrote: ↑Jul 16, 2021I'm not on the twitter so I missed all that. I just saw the discussion here which is generally much more nuanced haha.
Having said that, I go both ways on the Starbucks thing. Yes, I'd much, much rather see a local company (preferably a large, well known one) take the naming rights. Which is what's probably going to happen anyway.
But a large, multi-national company that is recognized around the globe taking the naming rights would be a solid vote of confidence in the MLS group and what they're trying to do here.
Sort of a unique situation in that Red Bull not only has their name on the stadium, but also owns the MLS team that plays in that stadium, and the team itself is named after the company.
Can't imagine Red Bull would have independently paid some other entity for naming rights on a stadium for a team they didn't also own.
I know it's almost certainly not going to happen, but I would be perfectly fine with Enterprise Field. Yes, I know we already have Enterprise Center a few blocks away, but there is no rule saying you can't have one company with naming rights on two major stadiums in the same city. Target Center (NBA Timberwolves home) and Target Field (MLB Twins home) are literally across the street from each other on the edge of DT Minneapolis.
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Some time ago I read that there was a desire to have some entity other than Enterprise or WWT in all of the major sponsor positions. This was to demonstrate support from the local corporate community, outside of the ownership group.
The Charlotte MLS team will play at Bank of America stadium.
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Generally speaking, pro sports leagues want to have a diversification of risks taken in the sponsorship and ownership of their franchises, so that if one specifically recognizes economic hard times, the others could continue their ownership/sponsorship of the franchise unabated.