In the print version of the business journal that came out today, it showed the boulevard's new site plan, which includes a 21 story, 112 unit luxury condo tower, which will essentially take the place of the proposed office tower due to a soft market.
- 377
November 18, 2005
Contact: Judy Goodman
Lents & Associates
314.968.3060
Jgoodman@lentsandassoc.com
Valencia Condominiums are coming to The Boulevard
(ST. LOUIS): The Boulevard ? Saint Louis is flourishing, and now there is an opportunity to own a piece of this landmark urban village, located on Brentwood Boulevard directly across from the Saint Louis Galleria. Developed by Pace Properties, Incorporated, The Boulevard Phase II presents Valencia Place and Valencia Commons. ?This will be a unique experience for condominium home owners,? says Rob Sherwood, managing director of Pace Properties. ?Residents will enjoy an exceptional lifestyle in a premium location, with a mix of shopping, dining, entertainment and vital public spaces.?
Valencia Place will have 112 luxury condominiums and Valencia Commons will have 33 ?Main Street? residences. Valencia Place will be a 21-story, high rise featuring spectacular, panoramic views. Approximately $50 million will be invested in the total condominium project, with construction expected to commence June 2006 and completion in December 2007. Pace Properties engaged the architectural expertise of The Lawrence Group of St. Louis and Cooper Carry of Atlanta and Alexandria, Virginia. The entire mixed-use development has been highlighted as having significant positive impact on the St. Louis development scene.
Valencia Place will offer one, two and three bedroom condos along with a number of extended plans and penthouses. Units will range from 800 to 2,700 sf. Numerous inquiries from people wanting to own at the Boulevard have been recorded at the Allegro Apartments. The Allegro, featuring 74 luxury apartments, has received rave reviews. After the first three weeks, 15 percent were leased.
Living at The Boulevard will be an extraordinary experience of ?firsts.? It is a new urban community with ?village shops? out your front door and will be enhanced with a wide range of exceptional amenities available to residents, including concierge service, fitness center, pool, house cleaning service, covered and reserved parking, 24-hour security, storage space, conference rooms and more. Also coming to The Boulevard will be a full service hotel, to be named in the near future.
Kuhlman, a European luxury style store for men and women will open its first Missouri location, and the popular Cold Stone Creamery will be joining an impressive group at The Boulevard. The convenient shopping and dining is absolutely unparalleled in St. Louis, as the Boulevard?s Main Street offers a diverse mix of nationally known lifestyle retailers and restaurants as well as local standouts: Crate& Barrel, Omaha Steaks, Maggiano?s and Brides by Demetrios for their first Missouri location; PF Chang?s, Ann Taylor Loft, Bombay, Bombay Kids, Strasburg Children and Relax the Back; and Soft Surroundings for its first retail store. Kayak?s, a St. Louis favorite coffee shop, will open in two weeks.
Phase II at The Boulevard will bring the total investment to $200 million. There will be another 110,000 sf of retail and restaurant space, comparable to the size of Phase 1. Additionally, a public performance plaza will be created. ?Phase II will continue the feeling and ambiance of a European street with even more activities and amenities,? adds Sherwood.
The Valencia lifestyle will appeal to everyone who seeks the utmost in convenience and service. It is anticipated that condominium homes will sell quickly. For further information about Valencia Condominiums, call 314.863.7575 or visit www.theboulevard.com and www.valenciaattheboulevard.com.
Contact: Judy Goodman
Lents & Associates
314.968.3060
Jgoodman@lentsandassoc.com
Valencia Condominiums are coming to The Boulevard
(ST. LOUIS): The Boulevard ? Saint Louis is flourishing, and now there is an opportunity to own a piece of this landmark urban village, located on Brentwood Boulevard directly across from the Saint Louis Galleria. Developed by Pace Properties, Incorporated, The Boulevard Phase II presents Valencia Place and Valencia Commons. ?This will be a unique experience for condominium home owners,? says Rob Sherwood, managing director of Pace Properties. ?Residents will enjoy an exceptional lifestyle in a premium location, with a mix of shopping, dining, entertainment and vital public spaces.?
Valencia Place will have 112 luxury condominiums and Valencia Commons will have 33 ?Main Street? residences. Valencia Place will be a 21-story, high rise featuring spectacular, panoramic views. Approximately $50 million will be invested in the total condominium project, with construction expected to commence June 2006 and completion in December 2007. Pace Properties engaged the architectural expertise of The Lawrence Group of St. Louis and Cooper Carry of Atlanta and Alexandria, Virginia. The entire mixed-use development has been highlighted as having significant positive impact on the St. Louis development scene.
Valencia Place will offer one, two and three bedroom condos along with a number of extended plans and penthouses. Units will range from 800 to 2,700 sf. Numerous inquiries from people wanting to own at the Boulevard have been recorded at the Allegro Apartments. The Allegro, featuring 74 luxury apartments, has received rave reviews. After the first three weeks, 15 percent were leased.
Living at The Boulevard will be an extraordinary experience of ?firsts.? It is a new urban community with ?village shops? out your front door and will be enhanced with a wide range of exceptional amenities available to residents, including concierge service, fitness center, pool, house cleaning service, covered and reserved parking, 24-hour security, storage space, conference rooms and more. Also coming to The Boulevard will be a full service hotel, to be named in the near future.
Kuhlman, a European luxury style store for men and women will open its first Missouri location, and the popular Cold Stone Creamery will be joining an impressive group at The Boulevard. The convenient shopping and dining is absolutely unparalleled in St. Louis, as the Boulevard?s Main Street offers a diverse mix of nationally known lifestyle retailers and restaurants as well as local standouts: Crate& Barrel, Omaha Steaks, Maggiano?s and Brides by Demetrios for their first Missouri location; PF Chang?s, Ann Taylor Loft, Bombay, Bombay Kids, Strasburg Children and Relax the Back; and Soft Surroundings for its first retail store. Kayak?s, a St. Louis favorite coffee shop, will open in two weeks.
Phase II at The Boulevard will bring the total investment to $200 million. There will be another 110,000 sf of retail and restaurant space, comparable to the size of Phase 1. Additionally, a public performance plaza will be created. ?Phase II will continue the feeling and ambiance of a European street with even more activities and amenities,? adds Sherwood.
The Valencia lifestyle will appeal to everyone who seeks the utmost in convenience and service. It is anticipated that condominium homes will sell quickly. For further information about Valencia Condominiums, call 314.863.7575 or visit www.theboulevard.com and www.valenciaattheboulevard.com.
All of this development is great but are they ever going to fix Brentwood? It's got to be the worst road in STL.
I assume they'll be tearing down a lot of the cheap strip malls around that area, or at least that's what I hope they'll do.
I assume they'll be tearing down a lot of the cheap strip malls around that area, or at least that's what I hope they'll do.
Two hotels and now a 21 story condo tower. Looks like we're in for a flurry of high-rise construction on Brentwood.
BTW, has anyone checked out The Boulevard's website? I quote: "The place you see before you see the rest of St. Louis". I swear, that has got to be the absolute worse slogan I have ever heard!
BTW, has anyone checked out The Boulevard's website? I quote: "The place you see before you see the rest of St. Louis". I swear, that has got to be the absolute worse slogan I have ever heard!
St.Louis UAB alumni wrote:All of this development is great but are they ever going to fix Brentwood? It's got to be the worst road in STL.
I assume they'll be tearing down a lot of the cheap strip malls around that area, or at least that's what I hope they'll do.
I thought the same thing about brentwood, but then again, it's better to get all of the contruction done before attempting to fix/improve the street.
EXCLUSIVE REPORTS
From the November 18, 2005 print edition
Pace rolls out $140 million expansion of The Boulevard
St. Louis Business Journal
Lisa R. Brown
Pace Properties is more than doubling its development at The Boulevard-Saint Louis with a $140 million expansion of the lifestyle center that will include 145 condos and a full-service hotel.
Pace will add a 21-story, 112-unit luxury condominium tower and 33 "Main Street" condos to The Boulevard at a cost of $50 million. A new hotel and 110,000 square feet of retail will cost $90 million. The condos, hotel and new retail wrap up the plan for the second phase of development at The Boulevard, with a total investment of $200 million.
The announcement of the phase- two development is a departure from St. Louis-based Pace's original plan, which included a 250,000-square-foot Class A office tower. The office tower was put on hold due to St. Louis' soft office market. Office space may be added to The Boulevard in the third phase, depending on market demand.
Minneapolis-based Kuhlman Co., which has 47 Kuhlman men's and women's clothing stores nationwide, has signed a lease to locate at The Boulevard, as has a Cold Stone Creamery franchise. Kayak's Cafe, based in St. Louis, plans to open a store at The Boulevard within the next two weeks. Kuhlman founder and Chief Executive Scott Kuhlman said he chose The Boulevard for its restaurants and the lifestyle center design. "We don't look for other apparel stores, like you did in the past," Kuhlman said. "We look for restaurants and Starbucks. If there's residential, that's even better."
The second phase will be located on the four acres immediately south of phase one, where a Mattress Giant store, Verizon Wireless, 3 Day Blinds and a former Blockbuster Video are currently located. The Boulevard is just north of a new interchange that will be built at Brentwood, Highway 40 and Interstate 170. The opening for condo sales will be in late March or early April. The hotel that will locate in the development won't be named until the end of this year or early 2006. Construction of the second phase will begin mid-year 2006, to be completed by the end of 2007.
Phase one, which brought 120,000 square feet of retail, restaurant and commercial space, including Crate & Barrel, Maggiano's Little Italy and P.F. Chang's, cost $60 million to build. BSI was the general contractor, and Southwest Bank of St. Louis and U.S. Bank were the lenders on phase one. A general contractor and lender for the new construction has not been selected, said Rob Sherwood, managing director of Pace Properties.
Pace built 74 apartments in the first phase of the development; the Allegro Apartments were 15 percent leased within three weeks of opening in October. The apartments cost $1,000 per month for an efficiency to $2,400 monthly for a two-bedroom unit with a den.
>>>> continued <<<<
From the November 18, 2005 print edition
Pace rolls out $140 million expansion of The Boulevard
St. Louis Business Journal
Lisa R. Brown
Pace Properties is more than doubling its development at The Boulevard-Saint Louis with a $140 million expansion of the lifestyle center that will include 145 condos and a full-service hotel.
Pace will add a 21-story, 112-unit luxury condominium tower and 33 "Main Street" condos to The Boulevard at a cost of $50 million. A new hotel and 110,000 square feet of retail will cost $90 million. The condos, hotel and new retail wrap up the plan for the second phase of development at The Boulevard, with a total investment of $200 million.
The announcement of the phase- two development is a departure from St. Louis-based Pace's original plan, which included a 250,000-square-foot Class A office tower. The office tower was put on hold due to St. Louis' soft office market. Office space may be added to The Boulevard in the third phase, depending on market demand.
Minneapolis-based Kuhlman Co., which has 47 Kuhlman men's and women's clothing stores nationwide, has signed a lease to locate at The Boulevard, as has a Cold Stone Creamery franchise. Kayak's Cafe, based in St. Louis, plans to open a store at The Boulevard within the next two weeks. Kuhlman founder and Chief Executive Scott Kuhlman said he chose The Boulevard for its restaurants and the lifestyle center design. "We don't look for other apparel stores, like you did in the past," Kuhlman said. "We look for restaurants and Starbucks. If there's residential, that's even better."
The second phase will be located on the four acres immediately south of phase one, where a Mattress Giant store, Verizon Wireless, 3 Day Blinds and a former Blockbuster Video are currently located. The Boulevard is just north of a new interchange that will be built at Brentwood, Highway 40 and Interstate 170. The opening for condo sales will be in late March or early April. The hotel that will locate in the development won't be named until the end of this year or early 2006. Construction of the second phase will begin mid-year 2006, to be completed by the end of 2007.
Phase one, which brought 120,000 square feet of retail, restaurant and commercial space, including Crate & Barrel, Maggiano's Little Italy and P.F. Chang's, cost $60 million to build. BSI was the general contractor, and Southwest Bank of St. Louis and U.S. Bank were the lenders on phase one. A general contractor and lender for the new construction has not been selected, said Rob Sherwood, managing director of Pace Properties.
Pace built 74 apartments in the first phase of the development; the Allegro Apartments were 15 percent leased within three weeks of opening in October. The apartments cost $1,000 per month for an efficiency to $2,400 monthly for a two-bedroom unit with a den.
>>>> continued <<<<
Even though no one could pay me to live there, I guess it's good for the central corridor. I wonder how much pent-up demand there is for high-rise living in St. Louis? There are a lot of new towers and rehabbed buildings in the works all over the city and inner-ring suburbs. I hope it's not the same existing residents shuffling from one building to another.
I can't believe those apartments at the Boulevard are commanding $2400 rents. In a city like St. Louis, it just seems to make no sense to pay that kind of money month to month. Why not just buy something and build some equity?
I can't believe those apartments at the Boulevard are commanding $2400 rents. In a city like St. Louis, it just seems to make no sense to pay that kind of money month to month. Why not just buy something and build some equity?
a friend of mine was hosting someone from out of town over the weekend and took them to the new Maggianos. I almost blew my top. Why would you take someone from out of the town for Italian to a place in a non-descript "development". I asked my friend if he had heard of the Hill. A place that's on the food network at least every year... I'm sure Maggiano's is fine by the way.. but come on, isn't the Hill a little more impressive?
^Good God! Its like people are actually buying their ridiculous slogan! (The place you see before you see the rest of STL) Is this the Twilight Zone or something?
Maggianos is a chain restaurant. They are owned by Brinker Corp which brings us the Macaroni Grill, Chilis, and more.
Taking an out of towner to a chain restaurant in St. Louis is akin to taking them to Chesterfield Commons for an authentic shopping experience.
Taking an out of towner to a chain restaurant in St. Louis is akin to taking them to Chesterfield Commons for an authentic shopping experience.
Went shopping here last wensday, thought it was nice and convienent. Hope that as much as possible is developed.
Trent, totally agree with you. It's definitely an improvement over other retail around it, but who the hell's going to take people from outside of st louis there? Ok, Crate and Barrel is pretty cool. But I'm taking out of towners to the west end, Loop, Soulard , downtown. NOT some new age strip mall they could go to in ANY city.
trent wrote:Maggianos is a chain restaurant. They are owned by Brinker Corp which brings us the Macaroni Grill, Chilis, and more.
Taking an out of towner to a chain restaurant in St. Louis is akin to taking them to Chesterfield Commons for an authentic shopping experience.
"The place you see....before you see the rest of St. Louis"...merely (more) flatulance blown into the baloon of misguided and overzealous pride.
Just received a call from the new highrise tower going up here:
The Valencia at the Boulevard
http://www.valenciaattheboulevard.com
They said their new sales center will open in the spring and construction is to start in summer 06 (already!).
He told me the tower will be between 21-30 stories and renderings will be available by the end of January or February.
Good news.
The Valencia at the Boulevard
http://www.valenciaattheboulevard.com
They said their new sales center will open in the spring and construction is to start in summer 06 (already!).
He told me the tower will be between 21-30 stories and renderings will be available by the end of January or February.
Good news.
This is good news. When I drive by the Boulevard (on 170...and I must admit I have not been "on the Boulevard" yet) I see the low rise parking garages surrounding it, and I wonder to myself "what is the point with this?" Now that a residential structure is in the making, this can only be positive and a sensible step. We need to see more residential density here, and not only here, but throughout the central corridor.
The "neighborhood" behind that ugly shopping strip next to the Boulevard has been torn down. There were probably 20+ houses back there and now they are gone.
I can't wait until that strip is gone with it. What an eyesore.
I can't wait until that strip is gone with it. What an eyesore.
- 5,433
My wife and I went to The Boulevard for the first time about three weeks ago. Overall, it was a pleasant experience. We had an excellent, light meal at Kayak's, bought a couple of decorative items for our boy's room at Bombay Kids, and built a shopping wish list at Crate and Barrel. (Damn that undersized income tax refund I'm getting- I would've purchased more there!)
Anyway, back on track, the Boulevard is nice for what it is. It's a vast improvement over other strip shopping venues in the area (Promenade, Meridian, Brentwood Pointe, Brentwood Square). It's great to see to see a pedestrian-friendly strip, even if it's in the middle of this autocentric cluster****. I'm especially pleased to see the plans for Valencia Place, as the dreadful cluster of nothing there now won't be missed. I know the offerings are skimpy now, but it's hard to evaluate until the entire project is built out, including all the retail spaces.
OTOH, you couldn't pay me to live there since it is (1) chain-heavy, (2) the rental component is grossly overpriced, (3) the traces of charm can't overcome the pre-fab atmosphere, (4) I can't imagine much of a neighborhood feel or atmosphere if I lived there day in and day out, and (5) the development is an island between two highways, two major arterial roads, complete with a view of...the Galleria!
Overall, for residents, I suppose it's a great compromise for those that want high-rise condo living and don't mind the lack of authentic urbanity. For shoppers, it's a pleasant diversion from the mall across the street and the mind-numbing big boxes on the other side of Highway Farty. Obviously the appeal will be much broader when subsequent phases of retail and Valencia Place are added.
Yes, I didn't fall head over heels in love with the place by any means. And I don't have much desire to eat or drink anywhere there besides Kayak's for now...nor do I buy into the marketing flatulence about it being one of our area's top destinations. Still, there's no denying that it beats the hell out of the many autocentric developments in the immediate Richmond Heights/Brentwood area, and it raises the bar for similar developments instead of strip center after strip center.
If only city leaders had recognized the potential for this when the Southtown Famous-Barr site was redeveloped. I absolutely loathe Southtown Center, and I pray that something more along the lines of The Boulevard will someday replace the businesses to the south along Kingshighway instead of another big box or strip center.
Anyway, back on track, the Boulevard is nice for what it is. It's a vast improvement over other strip shopping venues in the area (Promenade, Meridian, Brentwood Pointe, Brentwood Square). It's great to see to see a pedestrian-friendly strip, even if it's in the middle of this autocentric cluster****. I'm especially pleased to see the plans for Valencia Place, as the dreadful cluster of nothing there now won't be missed. I know the offerings are skimpy now, but it's hard to evaluate until the entire project is built out, including all the retail spaces.
OTOH, you couldn't pay me to live there since it is (1) chain-heavy, (2) the rental component is grossly overpriced, (3) the traces of charm can't overcome the pre-fab atmosphere, (4) I can't imagine much of a neighborhood feel or atmosphere if I lived there day in and day out, and (5) the development is an island between two highways, two major arterial roads, complete with a view of...the Galleria!
Overall, for residents, I suppose it's a great compromise for those that want high-rise condo living and don't mind the lack of authentic urbanity. For shoppers, it's a pleasant diversion from the mall across the street and the mind-numbing big boxes on the other side of Highway Farty. Obviously the appeal will be much broader when subsequent phases of retail and Valencia Place are added.
Yes, I didn't fall head over heels in love with the place by any means. And I don't have much desire to eat or drink anywhere there besides Kayak's for now...nor do I buy into the marketing flatulence about it being one of our area's top destinations. Still, there's no denying that it beats the hell out of the many autocentric developments in the immediate Richmond Heights/Brentwood area, and it raises the bar for similar developments instead of strip center after strip center.
If only city leaders had recognized the potential for this when the Southtown Famous-Barr site was redeveloped. I absolutely loathe Southtown Center, and I pray that something more along the lines of The Boulevard will someday replace the businesses to the south along Kingshighway instead of another big box or strip center.
I'm a hardcore city guy, but I have to admit that The Boulevard and the downtown Kirkwood developments are a good direction for retail development in suburban areas. The developers will never go "all the way" with urban style shopping areas, but this auto friendly compromise with parking garages in the rear as opposed vast parking lots out front is encouraging.
Stellar,
I agree, though my only concern is that those same suburbanites might bypass the city because of those sorts of developments. I think those are better, and I hope they continue, but what sort of impact does that have on the true urban environment.
I agree, though my only concern is that those same suburbanites might bypass the city because of those sorts of developments. I think those are better, and I hope they continue, but what sort of impact does that have on the true urban environment.
If anything I think it may help people feel more comfortable in an urban environment. Even if it's a faux, Disneylike urban environment. I don't think we're losing any residents that would have bought in the city and instead live at Boulevard St. Louis.
This is just speculation. I have no numbers to back this up, but it would be a great class project for some of the SLU Urban Planning students to create a questionaire for residents of "new urban" communities and find out what their decesion making process was. I'll bet it's more likely that people from places further west are moving to the Kirkwood condos that never considered living in the city proper.
This is just speculation. I have no numbers to back this up, but it would be a great class project for some of the SLU Urban Planning students to create a questionaire for residents of "new urban" communities and find out what their decesion making process was. I'll bet it's more likely that people from places further west are moving to the Kirkwood condos that never considered living in the city proper.
^^If it's any comfort, my mom lives in Kirkwood and these days she is always going into the City to have dinner and visit friends that live in the CWE. She never used to do that 10 years ago. It's just one small example of the city's newfound appeal for suburbanites.
I went shopping there last week, just to check it out, and like 304, i have to day I was pleasantly surprised. While it did give off a bit of a pre-fab vibe, it is much better than most suburban retail, and it's only half done. They're going to have to do something with the underpass under 170 though, if tthey want to make it pedestrian friendly for the metrolink station. (Not sure who "they are") So, I like it, but I'd rather shop someplace like the hopefully-soon-to-open Maryland plaza rather than here.
- 1,610
The southern terminus of 170, including that at Galleria Parkway, will be rebuilt as part of the New I-64 (or Hwy 40 reconstruction) project. While the I-170 on/off ramps now include those to/from the south, the future ramps will only be to/from the north at Galleria Parkway (this also will replace the current I-170 SB Brentwood exit). This change affords the opportunity to improve the southern sidewalk under I-170 that goes directly to The Boulevard, by no longer having to cross ramps, and thereby look out for cars coming off or getting on to the highway.
Granted, the Richmond Heights MetroLink station appears to put pedestrians on the north side of Galleria Parkway. However, it will be easier to cross over to the south side, near the MetroLink station, or east of the I-170 interchange. By doing so, you will have no on/off ramps to cross. Currently, you would have to cross two ramps on foot or jaywalk across the street west of I-170 to get to The Boulevard, either option not really favorable to pedestrians.
In summary then, the redesigned 170 interchange as part of rebuilding 40 will be an improvement, since reducing potential turning conflicts. But of course, enhancements, like lighting under 170 and paver crosswalks, would be even better.
Granted, the Richmond Heights MetroLink station appears to put pedestrians on the north side of Galleria Parkway. However, it will be easier to cross over to the south side, near the MetroLink station, or east of the I-170 interchange. By doing so, you will have no on/off ramps to cross. Currently, you would have to cross two ramps on foot or jaywalk across the street west of I-170 to get to The Boulevard, either option not really favorable to pedestrians.
In summary then, the redesigned 170 interchange as part of rebuilding 40 will be an improvement, since reducing potential turning conflicts. But of course, enhancements, like lighting under 170 and paver crosswalks, would be even better.
southslider wrote:... the future [I-170] ramps will only be to/from the north at Galleria Parkway (this also will replace the current I-170 SB Brentwood exit). This change affords the opportunity to improve the southern sidewalk under I-170 that goes directly to The Boulevard, by no longer having to cross ramps, and thereby look out for cars coming off or getting on to the highway.
Err, not exactly. At least, not according to the latest conceptual plans. Kinda complex even when looking at the drawings... there will be no access between Galleria Pkwy and I-64. There will still be access from I-170 SB to Galleria Pkwy and Eager Rd and from Eager Rd to Galleria Pkwy. The weirdness? Traffic from Eager, travelling underneath I-170 accesses I-170 using the same ramp as traffic from Galleria Pkwy. And SB I-170 traffic goes over Galleria Pkwy befor u-turning underneath the highway to the same intersection.
Translation, there will be one intersection to cross instead of two.








