innov8ion wrote:^ That's a good question. How fully is InBev distributed in bars and stores currently throughout America? I bet not to its potential. In any case, A-B only makes a share of the profits on those sales. It's clearly not the same as if they were to own them.
There does seem to be potential for growth in InBev's imports. I have always thought it odd that you can find Stella Artois, and increasingly, Hoegaarden, on tap in just about every bar in North America now, but Beck's is still difficult to find, bottle or draught.
On a different topic, weren't there rumors of A-B exploring an acquisition of Heneiken a few years ago or so? From my understanding, A-B has been looking at all of their options for some time now, but thought it best to focus their resources on small acquisitions like Rolling Rock and Goose Island, boosting their stake in Grupo Modelo, and not only boosting their stake, but forming partnerships with, and investing in the modernization of, various Chinese breweries. That was, and is, a good long-term strategy, but not good for short-term profitability, and, obviously, one that left them vulnerable to acquisition.
None of you "analysts"

ever addressed the question of what a reduced North American advertising budget, and the loss of marketing control, which I see as inevitable with an InBev acquisition, would do to A-B's domestic market share? As some real analysts have pointed out, much of A-B's success can be traced to their marketing and distributor relationship competencies. What happens when InBev tries to cut costs and micro-manage those decisions and those relationships?