One thing I've always wondered is the prevalence of ad campaigns from major brands in the St Louis area. For example, Apple as advertisements for its products all over Minneapolis, Sprint has a very focused NYC campaign right now with the slogan "New Yorkers Don't Get Played." Does St Louis get any sorts of these ad campaigns?
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You don't think Ryan Kelley - TheHomeLoanExpert.com counts as a major brand campaign?! 
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I am not thrilled with our nickname "The Lou". I have a new nickname for St. Louis I think we should use -- initially somewhat facetiously -- but with the idea that it catch on. Even in jest. PR is PR -- Just spell our name right. I offer this to the public domain free for anyone to use:
Saint fabuLouis
Saint fabuLouis
Gary I've come to ask you to stop in your tracks
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I think the HuSTLe thing is pretty good. I'd love if we pushed that.
To Chalupas54's question—I haven't seen any. I pay attention as I'm an art director and made the rounds at most local agencies. Market-specific advertising campaigns are often expensive (from a creative ideation/production standpoint) and only larger markets justify the cost.
If you may recall, there was a KIA display at Scottrade for years with the split image of Clayton/Wash Ave. I created that piece for an agency out of Atlanta that had KIA's NHL sponsorship/market activation business. I also worked on SKYY Vodka and created an STL skyline (blue tint/huge bottle) among others for local In-store, Point of Sale materials. That was cool as they only did a limited number of cities—NY (national) DC, Chicago, Toronto, LA, Boston, San Diego, Atlanta, Miami Dallas, and St. Louis. (there may have been one or two more but don't recall them.)
New Amsterdam Vodka has In-store POS for St. Louis (as well as outdoor and trucks.) That's easy to execute as that's a simple stock photo swap out. Yet, there is printing. Although digital technology has lowered the cost, still a significant expenditure when you start executing elements per market. (I think Pearl trying to stake a claim as St. Louis' hometown Vodka may be driving that. Not sure, the liquor market is brutal and has deep pockets and I've been away from the category for some time.)
Not exactly an answer to your question, more an explanation. I wish there was more St. Louis specific but until we hit 5+ million with significant purchasing power (and not 5 million with 3 of that at or below median income), probably won't see it.
If you may recall, there was a KIA display at Scottrade for years with the split image of Clayton/Wash Ave. I created that piece for an agency out of Atlanta that had KIA's NHL sponsorship/market activation business. I also worked on SKYY Vodka and created an STL skyline (blue tint/huge bottle) among others for local In-store, Point of Sale materials. That was cool as they only did a limited number of cities—NY (national) DC, Chicago, Toronto, LA, Boston, San Diego, Atlanta, Miami Dallas, and St. Louis. (there may have been one or two more but don't recall them.)
New Amsterdam Vodka has In-store POS for St. Louis (as well as outdoor and trucks.) That's easy to execute as that's a simple stock photo swap out. Yet, there is printing. Although digital technology has lowered the cost, still a significant expenditure when you start executing elements per market. (I think Pearl trying to stake a claim as St. Louis' hometown Vodka may be driving that. Not sure, the liquor market is brutal and has deep pockets and I've been away from the category for some time.)
Not exactly an answer to your question, more an explanation. I wish there was more St. Louis specific but until we hit 5+ million with significant purchasing power (and not 5 million with 3 of that at or below median income), probably won't see it.
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Recently I saw a Ford pickup truck TV commercial that was targeted towards the 'midwest' ("Built for the midwest"), but really specifically for STL as it had a lot of great shots of various locations in the City (not just all of downtown either!). A shot of Mizzou's pillars was also present, but didn't pay enough attention to see if that was everything. Actually a nice commercial all-round.
I've also noticed that one. There's also a shot of Mizzou at some point in the ad.Trololzilla wrote: Recently I saw a Ford pickup truck TV commercial that was targeted towards the 'midwest' ("Built for the midwest"), but really specifically for STL as it had a lot of great shots of various locations in the City (not just all of downtown either!). A shot of Mizzou's pillars was also present, but didn't pay enough attention to see if that was everything. Actually a nice commercial all-round.
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I'm honestly curious to see that one if anyone can provide a link. Can't find it on Youtube, oddly. Or anywhere else on the net, for that matter. (Probably not using the right search terms.)
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Found this:
Two of the related videos are for cars and SUVs, respectively. These aren't the same commercials, I believe (at least, the truck one definitely isn't. Similar, but not the same), but I get the feeling they're still made for the St. Louis area as you can see a Cardinals logo at the end of the truck ad.
I'll keep my eye out for the one that I saw, though.
Two of the related videos are for cars and SUVs, respectively. These aren't the same commercials, I believe (at least, the truck one definitely isn't. Similar, but not the same), but I get the feeling they're still made for the St. Louis area as you can see a Cardinals logo at the end of the truck ad.
I'll keep my eye out for the one that I saw, though.
I finally saw this during a NBCSN stream. In case anyone is curious, they didn't do any actual filming in STL for this, they just spliced in stock footage of STL and MU. Usually split screen in some manner.Trololzilla wrote: Recently I saw a Ford pickup truck TV commercial that was targeted towards the 'midwest' ("Built for the midwest"), but really specifically for STL as it had a lot of great shots of various locations in the City (not just all of downtown either!). A shot of Mizzou's pillars was also present, but didn't pay enough attention to see if that was everything. Actually a nice commercial all-round.
I'm just wondering how people feel about the "Dear Lou" ad campaign? I'm a big fan of Beyond Housing, but I'm not sure what this is all about, and why the videos focus so much on decay.
Eh, I'm feeling mostly indifferent about it making any impact... Doesn't everyone pretty much know these things already and basically the debate boils down to whether those marginalized in the region are something one should or shouldn't be concerned with. Don't see this changing views there. Not sure how to fix that...framer wrote: ↑Aug 04, 2021I'm just wondering how people feel about the "Dear Lou" ad campaign?
The Fox 2 video above doesn't show the entire ad. Here it is in case anyone is interested:
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^^Not really sure how it focusses on decay. There's a bunch of different neighborhoods on display; north, south, and central. And the B&W makes even the worst of them look better cleaner and simpler. Not sure I saw a single collapsed building and in such broad overviews and quick pans you tend not to notice whatever litter might be there. There's a few vacant buildings in it, but even folks from around here might not know it if they don't follow local development news pretty closely.
All that said, I'm not sure how it changes hearts and minds. I hope I'm wrong. I think they've got a darn good point and we really do need to pick ourselves up, even if it was in (large) part national policy that knocked us down in the first place and then kicked sand in our face. (We did ourselves no favors, mind.) I do hope they achieve something useful.
All that said, I'm not sure how it changes hearts and minds. I hope I'm wrong. I think they've got a darn good point and we really do need to pick ourselves up, even if it was in (large) part national policy that knocked us down in the first place and then kicked sand in our face. (We did ourselves no favors, mind.) I do hope they achieve something useful.
There's actually a whole series of commercials being shown, sometimes just short little mini-segments with an incomplete message.
Here's another (long version):
Here's another (long version):
A lot of the St. Louis area Instagram influencers have been sharing these "Dear Lou" videos. I actually hadn't seem them anywhere else until now...but they've been around for awhile I think. I don't really get it. I'm all about people coming together and creating a better St. Louis, but short of changing our regional structure these videos are just pissing into the wind.
That was my issue with the STL Made campaign. The originators kept going on about how STL's biggest problem is bad self perception. It's poor leadership blaming 2M citizens instead of just doing a good job.
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I've got to say I bloody love that video. Maybe I'm nuts, but the message seems to be a pretty clear "We're in this together. Quit hating on each other and love your bloody neighbor," to me. Okay, it uses the standard rhetorical tools. It's got the typical slow and enigmatic inspirational presentation messaging music. It's got the montage and the slow and sober narration. But you know . . . corporate presenters use that stuff because it works. Even knowing more or less what's going on behind the curtain I can't help but find it stirring. It's a good commercial. I'm not really sure you could get real substance into a one minute video spot. The point isn't necessarily to get the information across, but to get folks to spread the video and click through. It's to wake up the audience so they stay for the boring stuff. For that I think it bloody well works. Whether their website has the content it needs is another issue. But I most certainly clicked on through and at least found it. The very fact we're debating it is, to me, a good sign that the video is doing exactly what it was intended to: raise Beyond Housing's profile in dear old 'Lou.framer wrote: ↑Aug 05, 2021There's actually a whole series of commercials being shown, sometimes just short little mini-segments with an incomplete message.
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I don't think any ad campaign is going to revolutionize how we think about the region or the region's politics as a whole, but I can't blame them for trying. It may be a drop in the bucket, but we do have a bad attitude problem about STL and that needs to change. I would much rather see this than something of the opposite effect IE the McCloskey ad 
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^McClownshoes is running a city bashing ad? Lord on toast what stupidity will that joker do next?
^ I haven’t seen a city bashing ad from him, just the dumb commercial he filmed in front of his mansion and a tractor somewhere haha.
I've seen Maryville University commercials here in the Twin Cities the past few years quite often, especially on Hulu. Are they also shown in STL? They do include shots of the city in the commercials and I think if you google Maryville U, people are asking if it's an accredited school, as it's for their online programs and I believe these are national commercials. Here is a link of one I hadn't seen until now, but the others are similar.
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^^I've seen the ads when watching certain streaming services but it is hard to tell if that is a localized ad or a national ad that just happens to be local to me.