I stumbled across the SameGrassButGreener subreddit a few weeks ago, and it has some interesting discussions about what people are looking for when they are looking to move to a new city or region. One recent discussion was specifically someone trying to choose between STL and KC.  It was a bit more thoughtful than the typical STL vs. KC discussions can be.

But in general, it gives some good insight into how people think and decide where to live.  Plus, it would be good to have some more voices pumping up St. Louis wherever we can.