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Renaissance Grand Hotel (now Marriott St. Louis Grand)

Renaissance Grand Hotel (now Marriott St. Louis Grand)

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PostDec 19, 2007#1

Dave Nicklaus' article today in the Post covers questions surrounding the financial future of the Renaissance Grand Hotel downtown. Most of you know the on-going debt payment problems that have plagued the hotel since its opening.


Renaissance hotel troubles reflects woes facing local convention business

By David Nicklaus

ST. LOUIS POST-DISPATCH

12/19/2007



The Kleenex folks have dipped into their pockets one more time to cover an interest payment for downtown's Renaissance Grand & Suites Hotel. There's reason to believe, though, that they might hold on to their cash next time.



Meanwhile, a consultant's report says the 5-year-old hotel will continue to struggle financially for at least five more years.



All of this lends new urgency to efforts aimed at refinancing the hotel's debt. It also may lead to a new debate over the adequacy of St. Louis' convention facilities.



That's a subject most St. Louisans thought was closed when the Renaissance opened. Our main deficiency, we were told for years, was the lack of a big hotel next to our convention center. Now we have that hotel but, according to C.H. Johnson Consulting of Chicago, it's losing money because St. Louis doesn't have enough meeting space.



The hotel won't make enough money to cover its debt payments until 2012, according to C. H. Johnson's new report. It projects that the fiscal gap will total $1.7 million in the next four years.



Moreover, the Renaissance probably won't be able to cover that gap the way it has handled previous shortfalls. Up to now, it has relied on reserves and contributions from its owners. But the debt-service reserve is down to just $100, and the owners have less reason to keep pumping in cash.



The hotel made a $3.5 million interest payment last week, but it needed an $829,000 loan from its lead owner, Kleenex maker Kimberly-Clark Corp., to do so. The owners have lent the Renaissance more than $2 million in the last 18 months, partly to avoid jeopardizing federal historic tax credits that they got when the hotel was being developed. The last of those tax credits will expire early next year, according to a report by Moody's Investors Service.



After that, Kimberly-Clark has little to lose, aside from its stake in a money-losing hotel.


Read More



If the above is accurate, some pretty big issues will confront the Renaissance in the next year or two. Nicklaus offers a few solutions possible solutions, including restructuring the bondholder debt for the hotel. Yet the fundamental question of St. Louis's competitiveness remains:


If making the next interest payment is the Renaissance's biggest short-term problem, its biggest long-term problem is a lack of convention business in St. Louis. C.H. Johnson's report isn't optimistic on that front. It says that the hotel has too little meeting and ballroom space while America's Center, directly across the street, is losing business to newer and bigger convention halls in other cities.




What can St. Louis do to address both the short-term and long-term questions surrounding the Renaissance and St. Louis' convention business.

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PostDec 19, 2007#2

I wonder if it's possible to add additional floors to the ballroom facility next to the hotel. It always struck me as strange that they only built a two-story structure on that site.

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PostDec 19, 2007#3

^ I have wondered the same as well. At the very least two or three more floors with meeting space would help address the lack of meeting room space and bring the structure closer to the height of surrounding buildings.



I also wonder whether the option of condo-ing out the Renaissance Suites building is being considered again. I always liked the idea of converting that building to permanent residences.



Another option for adding meeting space: work with Pyramid on the Laurel and preserve the existing skybridge connection from convention center to the building and add some meeting spaces inside of the Laurel.



But even if you address the above there are other more fundamental issues that face St. Louis' quest to be a convention destination:



A.The style and design of the Convention Center is very basic and boring. It does not compare well to other major convention centers in terms of aesthetics.

B. Reduced number of annual conventions (i.e. more cities competing for a smaller pot).

C. Let's not forget the Union issues at the Convention Center

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PostDec 19, 2007#4

Maybe the crux of the issue lies with the board of the convention bureau?

My personal experience with trying to book a conference in downtown was both a comedy of errors and a nightmare.



The standard practice of populating the region's public boards may need serious review. Today's challenges and opportunities require board members who bring skills to the table over title, rank or position. Add to current complexities the critical need for thinking ahead and planning for the future and we have a very tall order.

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PostDec 19, 2007#5

^Matt's comment cuts to the heart of what I think is the overriding challenge in making St. Louis anything close to what we'd think is "progressive."



Need to fix Metro? Call Bob Baer. Need a plan for downtown? Call Jack Danforth. Need charter reform in the city? Call Civic Progress. (Bonus points if you can say who and what Civic Progress really is.)



Need to get something done using talented people who don't date their St. Louis ancestors to the 19th Century, don't belong to Old Warson, Bellerive, SLCC or the Bogey Club and didn't go to an ABC high school? Yeah, good luck with that.



Yes, there are politics in every city. I submit, however, that the "civic leadership" structure here is one of the biggest, if not the biggest, impediment to progress.

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PostDec 19, 2007#6

bonwich wrote:Need to get something done using talented people who don't date their St. Louis ancestors to the 19th Century, don't belong to Old Warson, Bellerive, SLCC or the Bogey Club and didn't go to an ABC high school?*


*Not including Lutherans North and South.



:wink:

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PostDec 19, 2007#7

^ Lot's of good suggestions.



IF the city if going to be in the convention game, then there needs to be a plan for expansion. Why not expand on the Bottle District site? The site has awkward access anyway and never really fit as an entertainment district IMO. Then, when the dome is gone (maybe 10 years, maybe 30) that land can be used for futher expansion, or hotel space or whatever.



[edit]By the way - I just saw that Indy is building a 1,000 room, 34-story JW Marriott Hotel connecting to their expanded convention center . . . we're falling futher and further behind the curve.[/edit]

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PostDec 20, 2007#8

Need to get something done using talented people who don't date their St. Louis ancestors to the 19th Century, don't belong to Old Warson, Bellerive, SLCC or the Bogey Club and didn't go to an ABC high school? Yeah, good luck with that.


Mmmmm...tastes bitter.



The question no one (but me) is asking is this: What kind of conventions is St. Louis trying to get? What advantages do we have?



I look at it as such, and people will hate me for it BUT:



We've had very good success in catering for the religious conventions, and the "republican" right - NRA conventions (I can't think of any others off the top, but i'm sure there's some).



Are we targeting these groups? If not, why not? We should be. People may not agree with their stance on the issues, but their money is just as good as anyone elses. If we're targeting conventions we have little to no chance of getting, we're wasting our time, and putting off other groups that would be interested in using the facility.



St. Louis clearly has some competitve advantages over other cities (biomedical too), we should be exploiting these, not trying to chase after conventions that will obviously go to Vegas, Orlando, or Chicago

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PostDec 20, 2007#9

JMedwick wrote:But even if you address the above there are other more fundamental issues that face St. Louis' quest to be a convention destination:



A.The style and design of the Convention Center is very basic and boring. It does not compare well to other major convention centers in terms of aesthetics.
You are definitely entitled to your own opinion, but I disagree.



While Chicago, Denver, Philadelphia, Atlanta and Pittsburgh have some awesomely aesthetic convention centers - those convention centers were built, expanded or remodeled after America's Center - so quite naturally they are going to be more avant-garde exteriorally than America's Center. With the exception of Denver's new one, I have seen the others up close and in person.



While I am usually cajoling St. Louis for its safe and practical architectural designs, America's Center is not that bad especially when comparing it to other convention centers aesthetically, in my opinion. It is a facility with lots of exterior glass paired with a classic look and it is still modern and amenity rich inside.



My beef with America's Center is the cabby sidewalk, the dated marquee and there are no plans on the table for expansion.



urbanreviewstl.com has some great photos of America's Center.



From urbanreviewstl.com







































Source #1

Source #2

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PostDec 20, 2007#10

DeBaliviere wrote:I wonder if it's possible to add additional floors to the ballroom facility next to the hotel.
No.


DeBaliviere wrote:It always struck me as strange that they only built a two-story structure on that site.


Yes, but they had enough trouble coming up with the financing as it was. And, remember, the ballrooms were originally to be built in the hotel itself, back when it was supposed to be a 45-story building. They would have been even smaller then. That whole project was a crap shoot, even before 9/11, and it came very, very close to not happening at all. Be thankful it did though, because I guarantee that Washington Avenue would be nothing like what it is today.



Re: America's Center Expansion: It would require more money from St. Louis County. We are too close to the whole Busch Stadium thing, and then there is the upcoming Metro tax increase. Maybe in five years or so. What we need to do is find a niche. We are never going to compete with Vegas and bring in the big trade shows - there are hotels in Vegas that have bigger convention centers than St. Louis - but there are far more than enough smaller shows out there. St. Louis' central location is not an insignificant advantage either, particularly for shows that draw sales people. I know a couple of people that plan those type of events, and St. Louis just is not on their radar screen - mostly because they just don't know what has been happening here, which, of course, is the fault of the CVC, or whatever they are calling themselves these days. BTW, I am fairly certain that the long term plan is to expand the convention center on to the parking lots and garage directly west of the convention center - bye-bye Holiday Inn - although I'm not sure I've seen that documented anywhere.

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PostDec 20, 2007#11

Arch,



I should have been more specific, though your photo selection illustrates my intended point nicely. The exterior of America's Center is great. The building looks terrific from Washington and is a nice blend of old and new. The interior of America's Center is bland and boring. It is the interior space where America's Center falls short of other big name convention centers.



The question of the hour though is whether limited expansion of America's Center to add ballroom and meeting space is feasible. Obviously, the whole place will need major upgrades eventually, but if the City/ region could find a way to get such a limited expansion completed now, that would be best. How to fund it? The idea of revisiting selling off the Renaissance Suites building should be considered again. I wonder how much selling that off and/or condo-ing it out would offer in terms of both available cash to make debt payments and to fund a limited expansion.





As for such a limited expansion, there are some options nearby:

1. If possible, adding additional floors to the current Renaissance ballroom building. This is probably the best option.

2. Construction of a single or two story facility on the parking lots at either Lucas and 9th or Lucas and 7th. Such a facility could even be part of constructing a parking garage on one of these lots.

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PostDec 20, 2007#12

Goods ideas all, I think.



The problem isn't centered on facilities and amenities. On these, St. Louis is a unique and wonderful choice. Even well above many competitors.



The problem is with the internal operations of several key organizations.



Maybe some of the new talent moving to St. Louis will influence change? Lumiere alone is gathering some very experienced people from all parts of the nation. Will they be allowed a seat at the table?



Civic Progress has become such an enigma that I don't think they really matter any more. From what little I hear, they are way out on the fringe instead of at the core.

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PostDec 20, 2007#13

On the design of the Convention Center: Outside, there is nothing wrong with the design. It actually looks much nicer than the convention center in Indy. It reflects the general designs across Saint Louis in many buildings and the new ballpark. So outside is fine (on the south side, everywhere else not so much). Inside, while I agree it is not outstanding, I am not sure many convention centers have striking designs inside. The Moscone Center in San Fran for instance may look a bit better than ours on the outside, but inside it is just a series of rooms, similar to our convention center. Sprucing up the inside would be helpful, but I don't think that is going to make a big change in the conventions we bring to town.



I don't know who is to blame for Saint Louis' reputation among convention crowds, but there is little doubt it has a bad reputation. I do 4-5 small to medium conventions a year around the U.S. and I frequently ask the planners if they would consider Saint Louis. Inevitability, I get a litany of reasons (not enough space, no shopping, little entertainment, etc...) which basically add up to me that Saint Louis just does not have a good reputation in conference circles (meanwhile, I have been the San Antonio 3-4 times just in the last 2 years). Anyway, that is just our reputation, at least in my experience.



So, the question is how to change that. Do you go for a slow and steady improvement, or do you try something big to change it all at once? While I think Grover's idea of expanding convention facilities into the BD is a good idea (we might as well use that space for something - if nothing else, an acceptable northern entrance to the convention center would perhaps help with development there) I do think we would be much better served if we had an entity that coordinated improvements and the marketing thereof. This is why we need a strong(er) CVC. The improvements are coming. Lumiere. MX. More folks downtown. BPV (eventually). We just have to be able to sell those improvements to the nation. And, I agree new blood is a good idea. People like to go to cities that are fresh and exciting, not historic and traditional (perhaps why we get Republican/religious conventions). The personnel we choose to lead these organizations are a reflection of the values we privileged in marketing ourselves.

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PostDec 20, 2007#14

Funny you should mention San Antonio. In my former life, I used to run a mill or two a year in convention spending for a local software company. Our major show was the American Library Association, twice a year -- a smaller show in midwinter (but still 10,000+) and a larger one in summer.



We first went to San Antonio about 1988, and I found it something of a dump. The hotels were at best three- and four-star, and the Riverwalk was OK, but there wasn't much in the way of amenities.



Funny thing happened in the mid-1990s. Hint: It had something to do with the aforementioned civic power structure in St. Louis, and the St. Louis Country Club.



San Antonio got all kinds of positive civic involvement and a rep for technological leadership as a result. And the convention facilities -- especially the support stuff, like hotels and restaurants, improved markedly in our subsequent visits there.

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PostDec 20, 2007#15

With regard to the kind of conventions we get, we apparently had the 30,000+ person society of black engineers lined up, many of whom were presumably planning on staying at the Renaissance. I think that was a good "get" for the city considering our need to overcome certain perceptions, and the infusion of revenue it would have generated. But now that appears to be canceled.

Edit: Changed for accuracy.

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PostDec 20, 2007#16

I think perhaps we shouldn't have decided to compete in the convention business. Not every city can do everything. We should have done residential decades ago. Then Downtown would be more attractive for conventions as there would be more for people to do. After we actually had a vibrant Downtown then perhaps then do a convention center. The idea of a convention center is risky. It makes cities dependent on outsiders. We should have worked on creating a residential market first. Tourism can't make a city work by itself.



But what I am saying doesn't really matter. The idea of abandoning conventions would happen basically never.

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PostDec 20, 2007#17

Competing for conventions was a no-brainer when the decision to build the convention center was first made. We were in the center of the country, easily accessible via non-stop air.



Unfortunately, we built a convention center without budgeting for or having an adequate free-market demand for convention center hotels, and then we spent another hundred mill or so on the fraudulent claim that the dome was actually part of the convention center and would help bring in business, and then it took something like a decade before we could cobble together enough giveaways to get a scaled-down version of the HQ hotel built.



Meanwhile, early on St. Louis Centre was considered an "amenity" and soon became a liability; we gave away another store to lure a financially unstable airline and then gave it monopoly status; and then 9/11 happened.



Oddly enough, most convention cities have recovered nicely since then.


Matt wrote:Civic Progress has become such an enigma that I don't think they really matter any more. From what little I hear, they are way out on the fringe instead of at the core.


Nah, the CEOs of 30-some of the largest companies in the region, representing probably $50 billion or more in revenues, meeting once a month to discuss (and pay for) civic endeavors -- they couldn't possibly matter any more. :wink:

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PostDec 20, 2007#18

It's too bad that St. Louis has not been able to win as many large conventions as other cities. I have friends that stay at this hotel, and they are always saying that large groups come through (particularly at the suites tower). Hopefully they will be able to restructure/cut costs and get into black sooner or later.

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PostDec 21, 2007#19

Regardless of what happens with the debt structure, I wouldn't worry about the Renaissance Grand ever going dark. It is too valuable, in the right hands. There are many, many hotel owners out there that would love to get their hands on that property, for the right price of course.

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PostDec 21, 2007#20

JMedwick wrote:Arch,



I should have been more specific, though your photo selection illustrates my intended point nicely. The exterior of America's Center is great. The building looks terrific from Washington and is a nice blend of old and new. The interior of America's Center is bland and boring. It is the interior space where America's Center falls short of other big name convention centers.
Thanks for specifying.



Although I think America's Center could be expanded and upgraded, I still think that America's Center is not that bad of a facility. But yeah, an upgrade of the interior wouldn't hurt. But didn't they just put down new carpeting and added fresh paint recently? While America's Center is certainly no McCormick Place, I've been in several CC's - large and small - and America's Center is very decent by comparison.

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PostDec 21, 2007#21

Could it not be expanded to the west? All this area contains are parking lots and nondescript buildings like the Holiday Inn and parking structures. To me this would be a relatively inexpensive expansion.

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PostJan 14, 2008#22

I've stayed in the Renaissance. It's a very nice hotel. It's a shame it's having financial difficulties. Can we not build more convention space?

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PostJan 25, 2008#23

More news on this situation.
Hotel plan may be a month away

By David Nicklaus

01/24/2008 6:15 pm



A debt restructuring plan for St. Louis’ Renaissance Hotel may be 30 days away, Steven Stogel told bondholders in a conference call this week. (A summary of the call has been sent to bondholders and should be posted on the Web soon.)



Stogel, a local real estate developer, is acting as an unpaid go-between in debt negotiations. According to the transcript, he said that the hotel’s owners “spent extensive time in the months of November and December 2007 attempting to come up with a plan” and that “he hopes to deliver that plan within the next 30 days.”



Robert Bray, the hotel’s general manager, also spoke on the conference call. The summary doesn’t make his presentation seem particularly upbeat. Here’s an excerpt:



When question about when the hotels would break even, Mr. Bray responded that it was too soon to answer the question. Mr. Bray advised the group that the hotels will have a difficult first half of 2008 and that the full year cash flow for 2008 is projected to be $5.6 million.



That amount isn’t enough to cover the $7 million that the hotel owes in interest this year.


Read More

Reading the end of the article is worth it. Those are some disturbing downward trends for convention booking in St. Louis.





The news on the economy can't be good for the hotel or the prospect of either gaining additional financing or selling and condo-ing out the Suites portion.



It will be interesting to see what becomes of all this.

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PostJan 30, 2008#24

And to think Dierdorf has been at the helm of the CVC!



If the rams left town, we'd have that extra large convention space people have been saying we need. Of course, we wouldn't have the rams. Some people think that's a good thing ::shrug::



No one has answered me what type of conventions the city is going after! If they're tageting big ones that have only a slight interest in the city - it's a freakin waste of time! It's like if a D-1AA school trying to recruit Shaq - he's not going there, don't waste your time! The city should go after smaller, but still substantial conventions, beg and plead with existing conventions to keep returning here, and make the rare push for a major convention once a year. Rome wasn't built in a day, but for some reason, the CVC thinks it was!

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PostJan 30, 2008#25

Why do you think the CVC is not going after "realistic" conventions? Everything I have read seems to point to them being aware of proper marketing especially since the new director.

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