Daniele hotel in Clayton to be rehabbed
By Riddhi Trivedi-St. Clair
ST. LOUIS POST-DISPATCH
09/19/2007
Conrad Properties Corp. has the Daniele Hotel in downtown Clayton under contract for $3.5 million and is planning a $13 million renovation.
In conjunction with the hotel purchase, Clayton-based Conrad Properties created a hospitality division. CPC Hospitality will be headed by Robert Willard, general manager of Conrad's Clayton on the Park on Bonhomme Avenue in downtown Clayton.
Conrad is redeveloping the 23-story Clayton on the Park hotel and residences into a luxury, independent-living facility for seniors.
While the Daniele, 216 North Meramec Avenue, will be the first hotel in the Conrad division's portfolio, Conrad is looking for more hotels, said Craig Saur, the company's president. Conrad intends "to become much more active in the hotel management business, both in St. Louis and elsewhere," Saur said.
The 82-room hotel will close Oct. 15, said Amy Moss, sales and marketing director for Conrad, the same day the company plans to close on the deal.
The plan is to "dramatically alter the facade and add a fifth story to the structure." The rejuvenated Daniele will have 120 rooms, Moss said.
The interior of the 75,000-square-foot building will be gutted and rebuilt with new, contemporary furnishings, fittings and finishes, Saur said. The renovated hotel will offer bar and meeting areas, a limited-menu restaurant and free Wi-Fi throughout the building.
"It's a great opportunity for redevelopment in a great location," Saur said. "The boutique select-service hotel is a fast-growing market, and a number of hotels are coming out with a brand like that: targeting the young business traveler."
Conrad may try to brand the hotel under one of the major hotel chains, Saur said, but he wasn't sure which one.
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