JMedwick wrote:This is a key part of the whole rehabilitation. While there is no doubt that the downtown store is in need of serious updating (i.e. more than a coat of white paint to dilute the mauve color scheme), all the updating will not matter if the merchandise does not also improve. I hope that with the updating Macy's will put some effort into capitalizing on the store's heritage/age, revealing some of the older decorative features.
Absolutely. The merchandise offerings must improve, or these efforts may be all for naught. Although the basic makeover that Macy's gave the place when it replaced the Famous-Barr nameplate three years ago helped, more extensive work (incorporating the historic details of the store where possible) should be done.
Through the rehabilitation process, Macy's will need to put some thought into how it will handle the connection to the parking garage, given that the access is on the fourth floor.
That's my biggest concern. I'm also concerned about the loss of the Saint Louis Room. While its dated appearance may not be as charming as the classic look of Papa Fabarre's, it still draws a pretty good crowd during lunch, and it's the only space large enough to hold Breakfast with Santa and other special events. I doubt that Macy's is planning to do this, but I'd like to see them move the Saint Louis Room to the fourth level so there would still be two restaurants and a special events space. A location on the bridge level would draw more business from people parking in the Macy's and Kiener garages since they are both connected, and the merchandise there could be moved to one of the other three levels.
While I don't mind the 3 floor model (I figure it will be a basic Macy's layout, pretty much like the suburban stores), Macy's is missing an opportunity to not develop the basement as a surplus merchandise/sale outlet. It would give the downtown store a unique draw (the regional collection of sales merchandise) and perhaps attract more customers for the downtown store (which would benefit the three "normal" floors).
I absolutely agree. I heard rumors a couple of years ago about Macy's reopening the basement and basement mezzanine areas for dining space and/or clearance merchandise, and this would be a way to draw more customers into the downtown store for regularly priced merchandise as well.
I think Macy's Downtown will look much better and offer a more vibrant shopping environment once the remodeling and downsizing is complete, but I really hope Macy's will make more of an effort with merchandising and store positioning than they've done in the last three years.