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City for sale: St. Peters considers selling naming rights

City for sale: St. Peters considers selling naming rights

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PostSep 06, 2006#1

City for sale: St. Peters considers selling naming rights, advertising space

Amanda C. Tinnin

Of the Suburban Journals

St. Peters Journal

09/03/2006



ST. PETERS



Expect more in the city of St. Peters, brought to you by Target. Expect more. Pay less.



Thousands of possibilities for your health. The Best Buy Rec-Plex.



St. Peters City Hall. It just works. Sponsored by Apple computers



The Board of Aldermen is considering selling advertising space on city trash trucks and the naming rights to the Rec-Plex as a way to generate revenue for the city.



Alderman Len Pagano, Ward 3, wanted to know if the board was serious in pursuing this venture. He told board members last week that he had been contacting businesses to determine the interest in advertising in the city.



"It was kind of brought up on a light subject before then I didn't know what the possibilities are out there," Pagano said Tuesday. "So I started gathering information for the naming rights."



Pagano proposed a company pay $1 million up front for 20 years or $50,000 a year for 20 years for the naming rights of the Rec-Plex.



Alderman David Hayes, Ward 2, said selling the naming rights to the Rec-Plex could be a good idea if done "in a classy way." He added if the city was going to sell the naming rights, it should have a direct benefit to the residents.

http://www.stltoday.com/stltoday/neighb ... enDocument

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PostSep 06, 2006#2

funny and not too suprising

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PostSep 06, 2006#3

Citylover wrote:... could be a good idea if done "in a classy way."


IMHO, use of the word "classy" always seems to guarantee the result *won't* be.



I often wonder to myself if the Wentzville School District got any royalties from naming their new High School after a trendy clothing store:

http://www.wentzville.k12.mo.us/schools ... /index.htm



That area is booming so I'm sure they'll need a 3rd HS eventually. I propose they name that one "Abercrombie High". :wink:

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PostSep 06, 2006#4

Doesn't sound like a bad idea to me. Anything to generate more revenue. I'm not sure what company would want to put its name on the side of a garbage truck, though.



Better yet, perhaps local residents could put their names on garbage trucks, similar to what's done with the Adopt a Highway program. Only this would be the Adopt a Garbage Truck program. All in the spirit of clean living.

5,433
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PostSep 07, 2006#5

Why not sell naming rights to the entire city? St. Peters couldn't possibly look more anonymous anyway. :lol:

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PostSep 22, 2006#6

Why would St. Peters need revenue anyway?



Maybe for more roads?

5,433
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PostSep 26, 2006#7

Doug wrote:Why would St. Peters need revenue anyway?



Maybe for more roads?


Because when compared to O'Fallon or Wentzville, St. Peters is soooo ten years ago. :wink:

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PostNov 25, 2006#8

ThreeOneFour wrote:
Doug wrote:Why would St. Peters need revenue anyway?



Maybe for more roads?


Because when compared to O'Fallon or Wentzville, St. Peters is soooo ten years ago. :wink:


wow, i feel so lucky to have lived in st. peters during it's glory days. :lol:

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PostApr 10, 2007#9

wow, i feel so lucky to have lived in st. peters during it's glory days.


HA HA HA....right there with ya.

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PostApr 10, 2007#10

ThreeOneFour wrote:Why not sell naming rights to the entire city? St. Peters couldn't possibly look more anonymous anyway. :lol:
I remember hearing about a city in the southwest that actually did that.

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PostApr 10, 2007#11

^I wasn't able to find it online (didn't look long), but the city you are refering to sold their naming rights to the Dish Network if I remember correctly. As compensation all residents in the town got free satellite TV for 10 years. The founder (and namesake) of the town was still alive and understandably upset at the development. I think it was somewhere in Texas.

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PostApr 10, 2007#12


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PostApr 10, 2007#13

Thanks :wink: