ImprovSTL wrote:
From what I can gather they have about 1000 corporate employees, so 200 seems low. Maybe that is a first phase? Or maybe those numbers are wrong.
Is this building really big enough to host 1000 employees given they're not an exclusive tenant?
Assuming they don't have that Leukemia & Lymphoma Society end spot... the rest of it from the roof color (gross) is almost 70K SF
If you do 150 SF/employee that's 450 employees... so probably not 1K but they could be scattered across the area like a lot of companies are before the move/consolidate.
Build-A-Bear Workshop (NYSE: BBW) may move its headquarters to the city of St. Louis, the retailer said Friday.
The company, located at 1954 Innerbelt Business Center Drive in Overland, could move operations to the Grand Central Building at 415 S. 18th St. near Union Station. The company said the new developments underway there, such as the aquarium and a possible soccer stadium, are a "strategic fit" with its business. In addition, the company would open a Build-A-Bear store at the new building.
“We are excited with the prospect of relocating our global headquarters to the dynamic downtown St. Louis area; at this point, nothing has been finalized as we await details from the city on an incentive package and continue to work through important points for a lease,” said Sharon Price John, president and CEO, Build-A-Bear Workshop. “We will not have further comment until we have additional information required to make a final decision.”
This story will be updated.
This makes a lot of sense. I always thing direct to consumer brands make the most sense for core urban areas and specifically downtown. In terms of potential companies currently located elsewhere in the metro that to me make the most sense downtown, I think Energizer, Rawlings, and Panera are some of the most obvious of logical from a business case standpoint. Build-a-Bear is a similar case.
I think in terms of incentives the city should be somewhat careful about their approach. If downtown is the best place for Build-a-Bear then they should be downtown but coming off the heels of of a fizzling merger attempt with the county i could see potential for the city and county to be played against each other.
I also find it somewhat hard to imagine a Build-a-Bear retail outlet working there even with the planned changes to Union Station. I would think they would be better off with a location inside the Station adjacent the Aquarium... and still plenty close enough to HQ. Of course they know their business far better than me so if the decide to go with it will hope for their success.
I find it interesting that VA jobs went to Overland, now Build-a-Bear Jobs may come from Overland to old location downtown. Not a bad trade if not for the intervening vacancy downtown.
^ I think that was an 800 job loss for downtown when the VA moved.... btw. that Overland complex wads just in the news last night for having significant health issues. Bring em all back to downtown!
I agree, a downtown store would be awesome! That's probably a great place to put it as well.
I find it odd that almost all Build-a-Bear stores are located in malls, yet if this company is located in STL, why haven't they placed a store within South County Mall? It's still open and isn't in a state like Chesterfield. Just wondering out loud.....
I could see a flagship Build a Bear store near Union Station being very successful. Especially if you could set up some kind of fun tour of the headquarters as well. Come to St. Louis to see THE Build a Bear store (and museum)
The area is already looking poised to be a hot spot for tourists. Hotels being built to the north, Aquarium/Ferris Wheel, MLS + Enterprise center + Peabody, and eventually the N/S Metrolink? At this point I'm wondering if Hard Rock is regretting closing down, they would have been in the center of everything.
They have an outlet at the zoo that's done very well for them, I believe. And maybe also helped to support the zoo. I have a vague recollection of one at the Science Center at some point as well. Might well be that they also try to get into attractions with a high youth appeal or a wildlife connection or both. I could see this working out very well for them indeed. And if it helps anchor the aquarium . . . even better.
symphonicpoet wrote:They have an outlet at the zoo that's done very well for them, I believe. And maybe also helped to support the zoo. I have a vague recollection of one at the Science Center at some point as well. Might well be that they also try to get into attractions with a high youth appeal or a wildlife connection or both. I could see this working out very well for them indeed. And if it helps anchor the aquarium . . . even better.
They also have an outlet at Busch beyond Centerfield.
symphonicpoet wrote:
They have an outlet at the zoo that's done very well for them, I believe. And maybe also helped to support the zoo. I have a vague recollection of one at the Science Center at some point as well. Might well be that they also try to get into attractions with a high youth appeal or a wildlife connection or both. I could see this working out very well for them indeed. And if it helps anchor the aquarium . . . even better.
The zoo one closed and is a starbucks now. But it sounds like you are correct about it doing well.
The closure was not due to poor sales but rather a decision by the zoo, the retailer said.
“After more than a decade of successful operations, we are sad to announce that the Build-A-Bear Workshop location at the Saint Louis Zoo closed permanently on Sept. 10,” Build-A-Bear’s president and CEO Sharon Price John said in a statement.
“We are disappointed at the zoo’s decision to reutilize our store space and disheartened that we were unable to identify a mutually beneficial solution for a new location, despite multiple efforts,” her statement continued. “We will truly miss making memories with families and zoo patrons.”
Hmm, bummer. My niece was really quite fond of that Build a Bear. She's outgrown that stage now, but . . . I suppose that's one less thing for kids at the zoo to nag their parents about. Maybe a win for the parents? (Or at least their budgets.) But I confess, I am surprised they couldn't find a spot that worked for both of them.
^ I think a Build-A-Bear store would be perfect for the new Zoo entrance across 64, if and when it ever comes to fruition. AFAIK, it's supposed to be one large 'building' that spills out to a bridge and gondola; I'm thinking that that building would be a nice location for a flagship operation. Front-and-center. Can't miss it. Of course that'd require both parties to work their differences out, but the synergy would definitely be there.
If the HQ does move downtown, then they absolutely should build a flagship, destination-type store there regardless.
^^If were Build-a-Bear I’d open a store smack in the middle of the zoo by the bear pits. Would probably get more foot traffic and interest there than off in some parking lot.
I would have preferred Build-a-Bear on Washington Avenue near City museum. I believe City Museum gets more traffic then any other tourist location downtown?
I know there is a sidewalk and crosswalks through the parking lot from the train shed, but what is the long-term plan here? They are obviously counting on traffic from the Union Station attractions, but making your customers (families with small children) walk across a large parking lot, and through the queue of cars at the parking payment / exit hut, doesn't really seem to be an ideal situation.
BTW, isn't Fox Sports moving out of the historic St. Louis Post Office Annex building? Will that building be vacant now?
Ultimately I would love to see some additional low rise retail in the parking lots and under the shed. While retail failed spectacularly in Union Station during its previous iteration, it feels missing today. The Aquarium and Ferris Wheel are a consistent driver of foot traffic that is hungry for some quality retail. The surface parking can easily be replaced with structured parking to west in the lot north of Eugenia (maybe some retail on 20th )
Wish list:
Move Starbucks out of the hotel and into train shed area. Kaldis would also be cool. Doesn't have to be big.
Bring back the singing fudge place
Kitschy St. Louis souvenir store
Strange Donuts (Usually need extremely limited SF)
STL sports store (Or Cardinals Clubhouse!)
A good sized skating rink in the parking lot that can be converted to a shady restaurant oasis. See McCormick Tribune Plaza
I don't know if anyone has seen the interior of their "flagship store" yet. I saw some clips on KMOV (don't ask me why I was watching KMOV) and the interior looked terrible. Definitely a rush job. Hopefully they're waiting to see how busy it gets and maybe do a major renovation after that?
I don't know if anyone has seen the interior of their "flagship store" yet. I saw some clips on KMOV (don't ask me why I was watching KMOV) and the interior looked terrible. Definitely a rush job. Hopefully they're waiting to see how busy it gets and maybe do a major renovation after that?
Yes, it looks like they just took office space with acoustic-tiled ceilings, and threw in some decorations, shelves and spotlighting. It all looks very temporary, hence the question about long-term plans and coordination with Union Station. There are two different property owners involved, and I'm not extremely confident in their ability to share the sandbox...
I would like to see retail in the Post Office Annex building. I'm just not sure how viable that is with historic restrictions and the building configuration, and again - different property owners. At the same time, Union Station desperately needs more activity along 20th Street, especially once the new stadium opens. I don't think there will be enough activity for both unless they add more attractions.
A large winter skating rink / summer biergarten / temporary event and stall space, would be ideal on the remaining outdoor space under the shed, but I just don't see LHM ever giving up any of their precious parking spaces.