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PostNov 18, 2008#576

I saw a Stella Artois commercial on BBC World news the other night. It was god awful. I hope they keep AB's marketing team somewhat intact. It was obviously a commerical that is likely run in Europe, but it was bad.



Question: Do you all think the radio and TV ads will still end with the line..Anheuser Busch, St. louis Mo. or Anheuser Busch InBEV, St. Louis Mo. , will the bottles and cans still say St. Louis on them etc.. etc... ?



I noticed an AB ad in St. Louis Sports Magazine that showed the Budweiser label without 'St. Louis Mo.' on it. I wonder if St. Louis will be phased out of their advertising and labeling.

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PostNov 18, 2008#577

Considering stupidity seems to be the one constant on pretty much all STL Today forums I'm hardly surprised they don't understand the InBev deal.

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PostNov 18, 2008#578

DOGTOWNB&R wrote:I saw a Stella Artois commercial on BBC World news the other night. It was god awful. I hope they keep AB's marketing team somewhat intact. It was obviously a commerical that is likely run in Europe, but it was bad.



Question: Do you all think the radio and TV ads will still end with the line..Anheuser Busch, St. louis Mo. or Anheuser Busch InBEV, St. Louis Mo. , will the bottles and cans still say St. Louis on them etc.. etc... ?



I noticed an AB ad in St. Louis Sports Magazine that showed the Budweiser label without 'St. Louis Mo.' on it. I wonder if St. Louis will be phased out of their advertising and labeling.


That would be sad indeed if the phased out the St. Louis Mo in the labeling and advertising. Miller still runs the ads with Miller Brewing Company, Milwaukee Wisconsin.

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PostNov 18, 2008#579

That would be sad indeed if the phased out the St. Louis Mo in the labeling and advertising. Miller still runs the ads with Miller Brewing Company, Milwaukee Wisconsin.




I was wondering about Miller. I don't pay attention to their ads. They are not as common. I sure hope AB still has a MAJOR St. Louis connection in the future.

PostNov 18, 2008#580

As Brito promised, INBEV will not mess with AB traditions. !st promise broken.



Here we go....



http://www.stltoday.com/blogzone/mound- ... nbev-logo/



New AB logo..Awful!!!!

PostNov 18, 2008#581

^Look, the AB eagle is flying to Europe.... :lol:

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PostNov 18, 2008#582

That's exactly what I thought!

:?



and now in this world economy... here comes the pink slips - just after the holiday's I would imagine.



Gatta pay off that 54 billion dollar loan somehow!



How sad.

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PostNov 18, 2008#583

New logo rules! Very well done. Clean and modern, while still giving a nod to AB history.

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PostNov 18, 2008#584

DOGTOWNB&R wrote:As Brito promised, INBEV will not mess with AB traditions. !st promise broken.



Here we go....



http://www.stltoday.com/blogzone/mound- ... nbev-logo/



New AB logo..Awful!!!!
They combined two companies into one. Of course they needed a new logo. Pretty sure no one promised to keep the logo the same, eh.

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PostNov 18, 2008#585





I have no problem with the logo. I like the AB in read.

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PostNov 18, 2008#586

Actually, the AB logo will stay the same. This is the logo for the combined operation. Budweiser will still maintain the traditional eagle.

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PostNov 18, 2008#587

the eagle should be perched on the "AB" and taking a giant dump on the "InBev". or maybe tearing out its entrails like a carcass. :D i kid, i kid. but i do think the logo is nothing special. devoid of detail and craftsmanship like everything else that gets built these days.

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PostNov 18, 2008#588

urban_dilettante wrote:devoid of detail and craftsmanship like everything else that gets built these days.


It's worth noting that similar complaints were made about the Arch (and most modern architecture).

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PostNov 19, 2008#589

That logo is as craptastic as it gets. It looks like it belongs on a 1980's vintage tee you would find in a thrift store. I think the color of the tee would be a light brown.

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PostNov 19, 2008#590

^Ocean Pacific or Hobie? :)



I think it looks more like an AMC Eagle dealer logo.

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PostNov 19, 2008#591

The logo is lame.

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PostNov 19, 2008#592

So, for all you A-B shareholders, is the cash in your account now?

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PostNov 19, 2008#593

So, for all you A-B shareholders, is the cash in your account now?


My cash was wired into my account almost instantly. By just after noon, I had the cash. I have already reinvested the money in other local companies including Emerson Electric.



I more than doubled my investment in AB. I won't complain about that, but it sickens me to think about what this deal has done to the psyche of the city, as well as the effect of the job losses to come.

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PostNov 19, 2008#594

The buyout can do nothing to your psyche unless you let it. It hasn't affected my psyche in the least.

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PostNov 19, 2008#595

The buyout can do nothing to your psyche unless you let it. It hasn't affected my psyche in the least.


Fortunately for us, we don't have to go through what some AB employees will be going through in the next few months. If I had a good job at one of the great employers in America and lost it rather quickly, my psyche might be affected.

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PostNov 19, 2008#596

But you said the psyche of the city -- not the affected employees specifically. And even for those affected, it does not have to negatively affect their psyches either. It is possible to make lemonade from lemons.

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PostNov 19, 2008#597

That logo is as craptastic as it gets. It looks like it belongs on a 1980's vintage tee you would find in a thrift store. I think the color of the tee would be a light brown.


I second that!!!! It looks like a dove, not an eagle.



I find it rather strange that ABINBEV will not display the new logo in St. Louis. Personally, I think they should use that strategy in the U.S. , not just here. I think the trademark eagle is patriotic and for anyone to deny that it is a huge part of their image would be crazy. You don't get 50% marketshare on the product alone. Outside of St. Louis, many would not see the difference between the new and old companies, as long as they keep things pretty much the same.

PostNov 19, 2008#598

But you said the psyche of the city -- not the affected employees specifically. And even for those affected, it does not have to negatively affect their psyches either. It is possible to make lemonade from lemons.


I am not trying to be negative, just realistic in these economic times. I hope your right and people can make the best of the situation, but the reality of the situation is that these jobs and salaries are not at all easy to replace in this job market.



You also have to look at the affect beyond AB employees. The affiliated companies, vendors, lawyers, suppliers, distributors. It is hard to say how much this situation is going to affect the local economy as a whole, not to mention the loss of Philanthropy and charitable donations. Again, not trying to be negative, just realistic.

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PostNov 19, 2008#599

Does anyone know of an online source for this type of analysis?



$52 billion could represent a lot of cash reinvestment in the region (a tremendous rise in liquidity), if:



There is a geographic concentration of shareholders in the St. Louis MSA.

The rise of deposits in local bank accounts from the cash buyout.

The wider impact of AB shareholder buyout on the St. Louis economy (will the dollars rest in deposit accounts or be reinvested in the stock market).

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PostNov 19, 2008#600

Does anyone know of an online source for this type of analysis?


Then there's A-B's ripple effect. The company spends an estimated $1.3 billion on supplies in Missouri each year. It's a major client for dozens of St. Louis advertising agencies, law firms and other professional services companies. And its civic largesse has no match in the city.
~stltoday.com



I agree that some of the money from the $70/share buyout will remain in St. Louis, but remember that much of those shares were in people's retirement funds and for retirement. I bought the stock as part of my portfolio for retirement, so the money got put right back into other stocks. My hope is that much of the brainpower will remain here and open new companies and grow existing companies.



A dream of mine would be that former AB executives get together and reopen the Falstaff Brewery or boost the Lemp effort. Dream or possibility?

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