377
Full MemberFull Member
377

Nov 22, 2006#26

Wildwood Officials Approve Target Store, Shopping Center

By Jennifer Johnson



The Wildwood City Council approved the final reading of an ordinance that makes changes to existing zoning and regulating plans to allow for a shopping center at a site off Hwy. 109 just south of Hwy. 100.

The Desco Group, which is developing the site, proposed the changes to accommodate a shopping center at the site. The shopping center will be the largest in the city of Wildwood, with a Target store as the anchor tenant.



Residents previously voiced concerns about the lack of residential development in the Desco Group's original development plans. In light of resident concerns, the city had asked Desco Group to use at least a portion of the land on the southwestern edge of the property along Manchester Road for single-family housing units.



The original Wildwood Town Center plans seek the creation of an area of mixed-use neighborhoods where pedestrians are encouraged, boulevards are provided, and cars are not the primary mode of transportation. Three sites within the 800-acre boundary for the Town Center development currently are designated for commercial activity. The new shopping center would occupy the third of these three sites -part of which originally was designated for single-family dwellings.



Wildwood City Councilmember Patricia Thibeault (ward 1) expressed concern that Target would cause the development to take a turn towards being more of a strip mall than a pedestrian development.



"People are going to be driving from one spot to another instead of walking when we put in a large store like Target," Thibeault said. "We want to make this whole area pedestrian-friendly."



Wildwood City Councilmember David Sewell (ward 6) said that he is concerned that the approval does not mandate a resident component for the project.



"We have churches in the area, a school, grocery stores, and everything that is needed to encourage residential growth," Sewell said. "This plan just doesn't ensure it."



However, despite these concerns, the approval of the new ordinance will allow the Desco Group to build offices, restaurants, and limited retail rather than single-family units on the site. Scott Sachtelben, senior vice president of Desco, assured city officials that he would attempt to accommodate a residential component of the project if possible.



"If the design and timing are such that we can accommodate residential housing, I'd welcome the opportunity," Sachtelben said. "(But) you can't build a 2-story Target in suburbia. I could possibly do higher density housing on top of retail, but we can't build single-family units in front of a Target."



Sachtelben said he was frustrated that big retailers like Kohl's have moved elsewhere because of problems with sign usage and the long process to approve the ordinance.



The Wildwood Planning and Zoning Commission first received the development proposal from the Desco Group in January 2005, with a public hearing held on Jan. 18, 2005. The Missouri Department of Transportation (MoDOT) finished its evaluation of roadway changes needed for Hwy. 109 in July.





"It would be a mistake to pass up this kind of opportunity for revenue in the city of Wildwood," Wildwood City Councilmember Jim Kranz (ward 7) said. "We can't let this go over the level of residential component that is mandated by the ordinance."





Several City Council members said that the land was not suited for single-family homes anyway. The area is near Pond Elementary School and the Laidlaw bus yard, two churches, the city's old Pond School Park and an AT&T switching station. The Wildwood Community College also will be in the area.





Desco Group emphasized that the firm would be open to constructing apartments but that a commercial component is vital for generating retail sales in the area. In addition, the widening of Hwy. 109 is a necessary evil and that most of the $6 million needed to complete the project already are in place.



The Wildwood City Council voted to split the decision into two separate votes. The first vote, which required at least 11 yes votes, approved changes to regulation plans. The second vote, which required a simple majority of nine favorable votes, approved the proposed zoning changes.



The series of votes were undertaken with careful consideration for how changes to the planned development would affect the community.



"In the three and a half years I have served as a council member for the city of Wildwood, I cannot think of another decision that has carried this much weight for the future of the city of Wildwood," Wildwood City Councilmember William Eggers (ward 2).



http://www.westnewsmagazine.com/news01.html

11K
Life MemberLife Member
11K

Nov 22, 2006#27

"We can't let this go over the level of residential component that is mandated by the ordinance."


A nice summation of the state of development in the St. Louis burbs. :(

766
Super MemberSuper Member
766

Nov 22, 2006#28

Bah... that whole "we can't have Target cause then people will drive instead of walking" is a lot of rubbish. People will drive anyway. Most people in the far suburbs and exurbs work closer into town (say Creve Coeur). They have busy lives with work, school and activities for the kids, etc. Most, other than the original pre-development residents, probably don't even walk to the back of their 3-acre lots! :P



Anyway, my point is: either you want a shopping center or you don't. And either you want it to have big-box stores or you don't. But don't disguise motives behind a pro-walking policy in an area where it doesn't make sense geographically.

4,490
Super ModeratorSuper Moderator
4,490

Oct 26, 2007#29

Wildwood Town Center progress.



Source




Oct 26, 2007#30

More aerials.



Source























Visit St. Louis' first urban topics forum started by me: stlouisrising.yuku.com

11K
Life MemberLife Member
11K

Oct 26, 2007#31

^ This sucks. "Oh, let's all get in the car(s) and drive to the Towne Centre!" But seriously, these developments will financially succeed for a few decades, fall into disrepair and be buldozed (see 1960 indoor malls).

5,433
Super ModeratorSuper Moderator
5,433

Oct 26, 2007#32

Well, it looks better than the run-of-the-mill strip centers that dominate the commercial corridors in the rest of St. Louis County. Although I see wide sidewalks, I still see an awful lot of parking for an area that's ostensibly designed with pedestrian friendliness in mind. Given the autocentric surroundings, that's no surprise, but then why is there such opposition to Target when there's no dearth of asphalt in the completed portion of the development?



It seems like some of the parking could've been better concealed, either underground or in freestanding garages with retail at ground level. A Target similar to the Hampton Village location would fit better with Wildwood's plans than the standard suburban model, which is probably what they'll get anyway if the city council approves plans for the new Target.



I like the idea of what Wildwood's trying to do, but I'm not sure about the execution. Like Grover said, 30 or 40 years from now this will be like Northwest and Crestwood plazas, and we'll be ready to demolish them for the next big trend in retailing.

8,821
Life MemberLife Member
8,821

Oct 26, 2007#33

Commercial buildings are depreciated for 39-40yrs... I was always taught that this was ONE of the reasons buildings aren't built to last.

9,997
AdministratorAdministrator
9,997

Oct 26, 2007#34

They appeared to take a concept of new urbanism and made it suburban. Just because the buildings are two stories and you can't see the parking lots from the main street doesn't make it "urban."
"Unless someone like you cares a whole awful lot, nothing is going to get better. It's not."

--Dr. Seuss, The Lorax

2,430
Life MemberLife Member
2,430

Oct 26, 2007#35

It is what it is: a greenfield development in a low density area. While it would be nice to see lower parking standards and increased commercial, office and retail density in this development, it is better than the new Loughboro Commons because it at least feigns an understanding that the development should be interconnected for pedestrian travel combined with buildings fronting the entry drives.
Well now, everything dies, baby, that's a fact
But maybe everything that dies someday comes back

516
Senior MemberSenior Member
516

Oct 26, 2007#36

It looks like a hella lot of parking--since there's already a parking garage, I wish they could have just added up a couple levels to it and make it a real town center.

8,821
Life MemberLife Member
8,821

Oct 26, 2007#37

South Compton wrote:It looks like a hella lot of parking--since there's already a parking garage, I wish they could have just added up a couple levels to it and make it a real town center.


Which one of those structures is the parking garage?

11K
Life MemberLife Member
11K

Oct 26, 2007#38

The huge white concrete pad in the upper left of the first pic appears to be a two-level parking structure.

12K
Life MemberLife Member
12K

Oct 27, 2007#39

The "main street" section with angled parking looks pretty nice. But still...

23
New MemberNew Member
23

Oct 30, 2007#40

Grover wrote:The huge white concrete pad in the upper left of the first pic appears to be a two-level parking structure.


I think that's the parking for the hotel right next to it.



I live about a mile from the Town Center, and the bike/walking trail that goes along, and over, Manchester Road is very nice.



But the retail/dining aspect of the center is puzzling. The main entrance is at Manchester and Taylor, and the first thing you see is a shuttered Applebee's, in a space that doesn't even look like a restaurant, and then on the other side you have a nice looking building with a.....U.S. Cellular store in it. Ugghh.



The El Maguey with its large sliding doors that open to a nice patio is the best thing about the center. The understated Walgreens just off Manchester with no neon signs is also a nice touch. However, Coldstone and Starbucks are tucked in the back of the U.S. Cellular building for no apparent reason.



A building that looks like it should be a restaurant has been sitting vacant next to the Hollywood Video since we moved in 3 1/2 years ago. A Rise and Shine restaurant just moved into the strip attached to Dierbergs, and it seems to be doing well. An Indigo Joe's sports bar will be coming soon, but it's going to be over near the hotel, again kind of hidden off the beaten path, for no apparent reason.



The Target is going to be about a mile away from the Town Center shown in the pictures on this thread.



Actually we are hoping they put in about 5 more banks in the open spaces of the Town Center. Because we really need more banks out there. :roll:

12K
Life MemberLife Member
12K

Oct 31, 2007#41

shaneo69 wrote:Actually we are hoping they put in about 5 more banks in the open spaces of the Town Center. Because we really need more banks out there. :roll:


Dont feel bad. Here in the City we'd be getting about 5 more payday loan stores.

End of the topic.