I guess if you don't have an identity, you can buy one.O’Fallon has set the stage to spend as much as $2.8 million during the next dozen years to implement a community landscaping and information program.
The Citywide Landscape Identity Plan (CLIP) calls for, among other projects, large and small entrance signs to not only indicate boundaries but also direct people to various locations in the city.
The intent is to develop a community consciousness or "brand" for O'Fallon that might not currently exist because of the city's rapid growth. Part of developing that identity includes signs and other projects to give O'Fallon a consistent "look" residents and others can identify with, said Tom Drabelle, the city’s communications director. Link
I'll avoid the temptation to mention that O'Fallon does have a consistent look, and it's mostly constructed out of vinyl.
