Green Street Real Estate Ventures plans a new apartment complex, hotel, retail space and a pedestrian plaza on a 10-acre site, including the existing Creve Coeur Plaza shopping center at 700 N. New Ballas Road, according to a concept plan the company submitted to the city.

The project would consist of nine new buildings, including a 270-unit apartment complex, a 76,300-square-foot hotel, two parking garages and a public “town center” space with a plaza and pocket park, according to the proposal. The plan also identifies 37,750 square feet of retail space.
“The development will be a vibrant, walkable, urban environment with a prominent gathering place,” Toby Martin, Green Street COO, said in its application to the city. “As proposed, this site concept plan will increase density and more thoughtfully activate a prominent site with high visibility.”
The Creve Coeur Planning and Zoning Commission will meet Monday to examine the concept, according to a public notice. If it approves, the developer would submit full plans at a later date, the city said.
A spokeswoman for Green Street said the firm would not give any more details on the development than can be found in the city filings, including the cost and financing, ahead of the public meeting Monday.
The shopping center, which spans 5 acres and dates to 1970, is owned by Creve Coeur Plaza Associates LLC, tied to Thomas R. Martin, along with a Green Street-related entity identified as GS 11700 Olive Investors LLC. St. Louis County last year had an appraised value for the shopping center of $8.7 million, according to county records. At one point in 2015, St. Louis startup Selequity, which developed a crowdfunding platform for real estate investors, took a $2.58 million investment stake in Creve Coeur Plaza, in one of the startup's first transactions.