Wise up, politicians, and help keep Blues
By Bernie Miklasz
Of the Post-Dispatch
06/16/2005
If the Blues aren't cursed, they're certainly tormented. And troubled. After all of these years, the town's hockey team is still in search of stability and championship-caliber success. Peace and prosperity remain elusive to this frustrating franchise. Once again, the Blues have been put up for adoption.
If this team had as many Stanley Cups as it did owners through the years, the Blues would be a dynasty. But even the seemingly sure bets end up on the losing side.
When Bill and Nancy Laurie bought the team and the lease to the Savvis Center in 1999, they appeared to be ideal owners. They lived within driving distance. They had a billion dollars in the bank. They were passionate about sports. They had big plans for the Blues and the arena and the city, starting with financial security and a Stanley Cup for the hockey team and the addition of an NBA franchise for St. Louis.
The Lauries were good owners here. They cut ticket prices and maintained a competitive payroll. The Blues were a classy organization under their watch.
And now, the Lauries are bailing out.
Why?
Well, if you owned a hockey team that doesn't play hockey because NHL management and players can't decide on how to divvy up the revenue, that's a good reason. If you owned a team that loses less money by NOT PLAYING a season instead of competing on the ice, that's a good reason. And if you owned a hockey team in a city and state that have provided tax breaks and/or new facilities for the Cardinals and Rams but have ignored your concerns, that's a good reason.
The Lauries are wealthy, but being rich doesn't mean they have an obligation to be stupid by throwing money away on a hockey team that guarantees financial losses under the current setup.
True, the Lauries were naive when they strolled into town with their dream. They did not recognize the hazards of doing business in a poorly run, financially hemorrhaging league, and they underestimated the punitive impact of the city and state taxes on their hockey club.
The Lauries are no longer so wide-eyed and precocious in their outlook on hockey in the STL. According to Blues officials, the Lauries have lost $60 million over the past two years. And since Savvis Center opened in 1994, the building and the hockey team have combined to run up a cash deficit of $225 million. Hockey isn't a smart long-term investment. The Lauries are out.
The next and most important question is, can the Blues find solid local ownership to take over and keep the team here? There are obvious pluses: NHL teams won't lose as much money after the new labor contract kicks in. The Blues play in a modern arena. The Blues have a loyal fan base. And the franchise has a winning (if not championship) tradition, having qualified for the playoffs for 25 consecutive seasons.
But there are minuses: The NHL is still a mess. And the Blues pay a combined tax rate (state and city) of 12.6 percent for each dollar that passes through the ticket window. It's the highest levy paid by a team in any U.S. pro league. And even with hockey's financial picture expected to improve through the new labor accord, it will be difficult for ownership to break even with so much money being taken off the top for taxes.
I know what you're thinking: So what? Sports moguls are fat cats, and they have plenty of money to burn, and no one is holding them at gunpoint, forcing them to own a team. And you are right. I agree 100 percent.
But that doesn't solve the problem. Now that the Lauries are bolting, who comes to the rescue? Ideally a strong local group will emerge, willing to live with the taxes. But what's the alternative? Here's one: Kansas City is building a new publicly financed arena, and KC is on the hunt for an NHL or NBA franchise.
The Kansas City Blues?
A long shot, perhaps. But it's not out of the question.
With some cooperative tweaking, local politicians and leaders can ensure the Blues' future in St. Louis.
The state and the city have wobbled and given in on the tax issue before. The state and the city and St. Louis County teamed to pay for a football stadium that eventually housed the Rams. The Rams' lease calls for the stadium to be maintained to high standards, so public money is still being used for periodic upgrades, even though the Rams are highly profitable. The Rams also got deal sweeteners, including a new practice facility, for moving here.
The Cardinals open a new ballpark next season, and they're receiving public money for road and infrastructure work and other stadium-related costs. The city also waived its 5 percent amusement tax for the Cardinals owners to keep the new stadium in the city.
So why do the Blues constantly get backhanded and shoved out of the way when these favors are dispensed? They've contributed tax dollars to this community since 1967. The team has attracted hundreds of thousands of fans to the city, and city businesses.
Again, I know what you're thinking: Who cares? No public money for sports teams. OK, fine. But what will we do with Savvis Center? The city owns the arena. If the Blues head out of town, the city is stuck with the arena. Savvis Center creates full-time jobs, and a part-time workforce on the night of the events.
The Savvis Center however, won't do jack for the city, and downtown interests, if there's no hockey team or NBA team to fill valuable dates. That's the reality. So really, it's up to the city to decide what to do with this investment. Think short term, and stick with the 5 percent amusement tax. Or think long term and consider this: If there are no major league sporting events at Savvis Center, then where will the revenue come from? Surely, bright people can come up with a solution to satisfy hockey ownership while accommodating the city's desire for a piece of the revenue.
Laurie's wealth worked against him, because no right-thinking politician was dumb enough to be portrayed as someone willing to coddle a rich sports owner at a time when Gov. Matt Blunt is cutting Medicaid benefits.
With a new owner coming in, there's an opportunity to start fresh.
And we have a history lesson to draw on.
Once upon a time, when Ralston Purina sold the Blues, no local owners stepped up. The team was sold to Harry Ornest, who was based in Beverly Hills, Calif. After a few years, our civic leaders were so fatigued by the bombastic Ornest, they organized a local group to buy the Blues just to get rid of him.
Obviously, it would have been cheaper to buy the team before Ornest got a hold of it; instead the local leaders paid a lot more for the Blues once the team passed through Harry O's hands.
Same with pro football. After the Cardinals moved to Arizona in 1988, the enormous cost of luring the Rams here was far greater than the cheaper alternative of keeping the Cardinals here.
If high taxes are going to drive the Blues out of this market - say, to Kansas City - then it'll cost considerably more, long-term, to replace them.
E-mail:
bjmiklasz@post-dispatch.com Phone: 314-340-8192 Talk in his forum: STLtoday.com/bernie